---
title: "蘋果股價小幅上漲，Needham 上調目標價，稱 iPhone 製造商應發展廣告業務"
description: "蘋果股價上漲，因 Needham 提高了其目標股價，並建議蘋果公司應效仿亞馬遜，發展廣告業務。Needham 還提到，廣告利潤率通常較高，這將推動利潤率擴張，而不會提高設備價格"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/208470900.md"
published_at: "2024-07-10T12:17:55.000Z"
---

# 蘋果股價小幅上漲，Needham 上調目標價，稱 iPhone 製造商應發展廣告業務

> 蘋果股價上漲，因 Needham 提高了其目標股價，並建議蘋果公司應效仿亞馬遜，發展廣告業務。Needham 還提到，廣告利潤率通常較高，這將推動利潤率擴張，而不會提高設備價格

iPhone 製造商蘋果（AAPL.O）的股價在盤前上漲 0.5%，達到 229.75 美元

股票預計將以創紀錄的高點開盤，如果盤前漲幅保持不變

Needham 證券將 AAPL 的目標股價從 220 美元上調至 260 美元，稱該公司在其他大科技公司將 50 億至 100 億美元用於 GenAI 基礎設施的同時，授權了 1100 億美元的股票回購

“我們認為 AAPL 應該建立一個廣告業務，就像亞馬遜所做的那樣” - 證券公司

補充稱，廣告利潤率通常為 70% 至 80%，這將推動利潤率擴張，而不會提高設備價格

截至上一交易日收盤，AAPL 今年上漲約 19%，而標普 500 指數上漲約 17%

### Related Stocks

- [AMZN.US - 亞馬遜](https://longbridge.com/zh-HK/quote/AMZN.US.md)
- [AAPL.US - 蘋果](https://longbridge.com/zh-HK/quote/AAPL.US.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| After Search Party backlash, Ring is still avoiding the bigger questions | Ring founder Jamie Siminoff acknowledged the backlash from its Super Bowl ad featuring mass surveillance imagery, callin | [Link](https://longbridge.com/zh-HK/news/276373235.md) |
| Amazon Put Options at Lower Strike Prices High High Yields | Amazon Put Options at Lower Strike Prices High High Yields | [Link](https://longbridge.com/zh-HK/news/276073960.md) |
| IronBridge Private Wealth LLC Has $905,000 Holdings in Apple Inc. $AAPL | IronBridge Private Wealth LLC reduced its stake in Apple Inc. (NASDAQ:AAPL) by 77.3% in Q3, holding 3,555 shares valued  | [Link](https://longbridge.com/zh-HK/news/276436345.md) |
| Apple Inc. $AAPL Position Lifted by Rossmore Private Capital | Rossmore Private Capital increased its position in Apple Inc. (NASDAQ:AAPL) by 1.1% in Q3, owning 204,242 shares valued  | [Link](https://longbridge.com/zh-HK/news/276436349.md) |
| Apple Inc. $AAPL Shares Sold by ERn Financial LLC | ERn Financial LLC reduced its stake in Apple Inc. (NASDAQ:AAPL) by 14.4% in Q3, holding 17,732 shares valued at $4.5 mil | [Link](https://longbridge.com/zh-HK/news/276423617.md) |

---

> **免責聲明**：本文內容僅供參考，不構成任何投資建議。