---
title: "Foreign media: Apple's AI functionality is not well received, stock rating downgraded"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/216379425.md"
description: "Apple Inc. saw a decline in pre-order sales of the iPhone 16 series, causing its stock price to drop from $229.78 to $225.78. Despite a 36% increase in stock price since April, the market demand for AI features did not meet expectations, with global pre-orders for the iPhone 15 decreasing by approximately 13%. Jefferies downgraded Apple's stock rating from \"buy\" to \"hold,\" forecasting a price drop to $213"
datetime: "2024-10-09T23:34:41.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/216379425.md)
  - [en](https://longbridge.com/en/news/216379425.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/216379425.md)
---

> 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/216379425.md) | [English](https://longbridge.com/en/news/216379425.md)


# Foreign media: Apple's AI functionality is not well received, stock rating downgraded

Affected by the recent decline in pre-order sales of the first iPhone 16 series equipped with artificial intelligence tools, on October 9th, Apple's stock price dropped from $229.78 to $225.78. The U.S. investment trading platform "Moomoo" stated that despite Apple's stock price rising by 36% since its low point in April, many optimistically believe that AI features will drive user phone upgrades, thereby increasing Apple's revenue. However, early signs indicate that market demand is not as strong as expected. According to South Korean media DealSite citing industry sources, although the initial sales of iPhone 16 in the Chinese, American, and South Korean markets sold out quickly, this does not necessarily indicate strong market demand, but rather limited stock levels. Industry insiders have reported that global pre-orders for iPhone 16 have decreased by about 13% compared to iPhone 15. Additionally, Apple recently faced a snub from the well-known U.S. investment bank JP Morgan. Analyst Addison Lee at the institution downgraded Apple's stock rating from "Buy" to "Hold," citing concerns that people's expectations for the new AI-supported iPhone were too high. Addison Lee predicts that Apple's stock price will fall by about 6% to $213

### 相關股票

- [Apple (AAPL.US)](https://longbridge.com/zh-HK/quote/AAPL.US.md)

## 相關資訊與研究

- [The AirPods Max 2 are a great sequel, but not an ambitious one](https://longbridge.com/zh-HK/news/281193458.md)
- [Park Place Capital Corp Sells 2,031 Shares of Apple Inc. $AAPL](https://longbridge.com/zh-HK/news/280989201.md)
- [UK fines Apple subsidiary $516,000 over Russia sanctions breach](https://longbridge.com/zh-HK/news/280985250.md)
- [iPhone Maker Apple Celebrates Its 50th Anniversary](https://longbridge.com/zh-HK/news/281373049.md)
- [Apple will hide your email address from apps and websites, but not cops](https://longbridge.com/zh-HK/news/281050452.md)