---
title: "Understanding the Market | COWELL rises over 10%, leading the Apple concept as news reports Apple plans to enter the smart glasses market"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/218786515.md"
description: "Apple concept stocks performed strongly in the morning, with COWELL rising 10.45% to HKD 25.9, and SUNNY OPTICAL rising 3.66% to HKD 51. Reports indicate that Apple plans to enter the smart glasses market, conducting internal research and gathering employee feedback. Apple also released iOS 18.2 Beta 2, improving the Apple Intelligence feature. Zhongyou Securities pointed out that with the maturity of AI technology, Apple's product innovation will welcome significant development opportunities"
datetime: "2024-11-05T02:37:02.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/218786515.md)
  - [en](https://longbridge.com/en/news/218786515.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/218786515.md)
---

> 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/218786515.md) | [English](https://longbridge.com/en/news/218786515.md)


# Understanding the Market | COWELL rises over 10%, leading the Apple concept as news reports Apple plans to enter the smart glasses market

According to Zhitong Finance APP, Apple concept stocks strengthened in early trading. As of the time of writing, COWELL (01415) rose 10.45% to HKD 25.9; SUNNY OPTICAL (02382) rose 3.66% to HKD 51; Q Technology (01478) rose 3.7% to HKD 5.04; AAC Technologies (02018) rose 1.29% to HKD 31.3.

On the news front, it has been reported that Apple is exploring entry into the smart glasses market and is researching related products internally. According to informed sources, Apple conducted an initiative codenamed Atlas last week, which involved collecting feedback from Apple employees on smart glasses. The related research is led by the Apple Product System Quality (APSQ) team. Following Meta Platforms, Apple is also entering this increasingly popular market.

In addition, Apple has released the new iOS 18.2 Beta 2, which includes fixes and improvements for some details, as well as enhancements to the Apple Intelligence feature. It is reported that the ChatGPT portion of Apple Intelligence for Siri now shows the limitations provided to free users, while also offering an option to upgrade to the paid ChatGPT Plus plan. Zhongyou Securities pointed out that with the maturity of AI technology, a new era of product innovation for Apple has begun, and the Apple supply chain is expected to welcome significant development opportunities

### 相關股票

- [COWELL (01415.HK)](https://longbridge.com/zh-HK/quote/01415.HK.md)
- [SUNNY OPTICAL (02382.HK)](https://longbridge.com/zh-HK/quote/02382.HK.md)

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