---
title: "Understanding the Market | Li Auto rose nearly 5% in the morning as the company launched a limited-time zero-interest car purchase policy. Institutions expect the elimination race in the automotive industry to accelerate"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/220977055.md"
description: "Li Auto rose nearly 5% in the morning, and as of the time of publication, it was up 4.5%, trading at HKD 91.7, with a transaction volume of HKD 467 million. In terms of news, Li Auto announced a limited-time zero-interest policy until the end of the year. From November 29 to December 31, users purchasing the Li L series and Li MEGA can enjoy a three-year zero-interest financing plan with a minimum down payment. Notably, on November 25, Tesla announced a limited-time reduction of RMB 10,000 on the final payment for Model Y deliveries, which can also be combined with a five-year zero-interest financing plan. According to a research report by Cinda Securities, the automotive industry has entered a large-scale price war in 2023, which will continue into 2024. However, joint venture brands are rapidly declining in terms of products, channels, and marketing, and market share may further concentrate towards leading domestic and new forces. Looking ahead to 2024-2026, it is expected that the automotive industry elimination race will accelerate, with automakers competing in scale, cost, and technology. The market share of joint venture brands may decrease from the current below 40% to below 20%, with the released 20% share corresponding to the growth space for domestic brands"
datetime: "2024-11-29T04:38:06.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/220977055.md)
  - [en](https://longbridge.com/en/news/220977055.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/220977055.md)
---

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# Understanding the Market | Li Auto rose nearly 5% in the morning as the company launched a limited-time zero-interest car purchase policy. Institutions expect the elimination race in the automotive industry to accelerate

According to Zhitong Finance APP, Li Auto (02015) rose nearly 5% in the morning session, and as of the time of publication, it was up 4.5%, trading at HKD 91.7, with a transaction volume of HKD 467 million.

In terms of news, Li Auto announced a limited-time zero-interest policy until the end of the year. From November 29 to December 31, users purchasing the Li Auto L series and Li Auto MEGA can enjoy a three-year zero-interest financing plan with a minimum down payment. Notably, on November 25, Tesla announced a limited-time reduction of HKD 10,000 on the final payment for Model Y deliveries, which can also be combined with a five-year zero-interest financing plan.

Cinda Securities' research report stated that the automotive industry has entered a large-scale price war in 2023, which will continue into 2024. However, joint venture brands are experiencing accelerated decline in terms of products, channels, and marketing, and market share may further concentrate towards leading domestic brands and new forces. Looking ahead to 2024-2026, it is expected that the elimination competition in the automotive industry will accelerate, and car manufacturers will engage in a decisive battle over scale, cost, and technology. The market share of joint venture brands may decrease from the current below 40% to below 20%, with the released 20% share corresponding to the growth space for domestic brands

### 相關股票

- [Li Auto (LI.US)](https://longbridge.com/zh-HK/quote/LI.US.md)
- [LI AUTO-W (02015.HK)](https://longbridge.com/zh-HK/quote/02015.HK.md)

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