---
title: "Acura may bring back hybrids because it can only offer $20K EV discounts for so long"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/227944146.md"
description: "Honda's luxury brand Acura is contemplating the reintroduction of hybrid vehicles as a transitional strategy towards fully electric models. Despite offering over $20,000 in discounts on the ZDX electric SUV, sales have not met expectations, prompting this consideration. Acura's ZDX, launched in May 2024, sold 7,391 units last year, with its peak sales month being December 2024. The brand previously discontinued its hybrid models in 2020 and currently lacks any hybrid offerings in the US market."
datetime: "2025-02-11T21:13:34.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/227944146.md)
  - [en](https://longbridge.com/en/news/227944146.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/227944146.md)
---

> 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/227944146.md) | [English](https://longbridge.com/en/news/227944146.md)


# Acura may bring back hybrids because it can only offer $20K EV discounts for so long

Honda’s luxury Acura brand could be the latest to launch new hybrids as a bridge to fully electric vehicles. Despite over $20,000 in discounts, ZDX sales are not picking up as quickly as Acura expected.

## Is Acura launching new hybrids in the US?

Acura finally began delivering its first EV in the US last May, the 2024 Acura ZDX. Although the luxury brand had high hopes for the electric SUV, sales have been slow to gain traction.

The ZDX had its best sales month in December 2024, with 1,848 models sold. In total, Acura sold 7,391 electric SUVs in the US last year.

As it looks to boost sales, Acura is considering re-introducing hybrids. After dropping the RLX and MDX hybrids in 2020, Acura no longer sells a hybrid vehicle in the US.

### 相關股票

- [Honda Motor (HMC.US)](https://longbridge.com/zh-HK/quote/HMC.US.md)

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