--- title: "天貓去年成交破億品牌超 4100 個，2025 年要全面投入做大增長" description: "3 月 26 日，天貓公佈了 2025 年最新經營策略：全力扶持優質品牌、原創品牌，激勵政策全面放開，做大品牌增長。天貓方面同時披露，當前淘系年度活躍買家數達到 10 億。另外 2024 年平台上成交破億品牌超過 4100 個，同比增長 18%；成交破千萬的超級單品達 34000 款。去年淘寶直播年度活躍買家同比增長 38%。" type: "news" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/233241354.md" published_at: "2025-03-26T07:56:40.000Z" --- # 天貓去年成交破億品牌超 4100 個，2025 年要全面投入做大增長 > 3 月 26 日，天貓公佈了 2025 年最新經營策略：全力扶持優質品牌、原創品牌，激勵政策全面放開，做大品牌增長。天貓方面同時披露，當前淘系年度活躍買家數達到 10 億。另外 2024 年平台上成交破億品牌超過 4100 個，同比增長 18%；成交破千萬的超級單品達 34000 款。去年淘寶直播年度活躍買家同比增長 38%。 3 月 26 日，天貓公佈了 2025 年最新經營策略：全力扶持優質品牌、原創品牌，激勵政策全面放開，做大品牌增長。天貓方面同時披露，當前淘系年度活躍買家數達到 10 億。另外 2024 年平台上成交破億品牌超過 4100 個，同比增長 18%；成交破千萬的超級單品達 34000 款。去年淘寶直播年度活躍買家同比增長 38%。 ### Related Stocks - [BABA.US - 阿里巴巴](https://longbridge.com/zh-HK/quote/BABA.US.md) - [09988.HK - 阿里巴巴-W](https://longbridge.com/zh-HK/quote/09988.HK.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | Alibaba unveils new Qwen3.5 model for 'agentic AI era' | Alibaba has launched its new AI model, Qwen 3.5, which is designed for independent task execution and boasts significant | [Link](https://longbridge.com/zh-HK/news/276045126.md) | | Alibaba Stock Forecast Ahead of Q3 Earnings – Here's What to Expect | E-commerce giant Alibaba (BABA) is set to report fiscal Q3 2026 results soon, with analysts expecting earnings of $1.68 | [Link](https://longbridge.com/zh-HK/news/276325421.md) | | PNC Financial Services Group Inc. Acquires 3,223 Shares of Alibaba Group Holding Limited $BABA | PNC Financial Services Group Inc. increased its stake in Alibaba Group Holding Limited by 7.1% in Q3, acquiring an addit | [Link](https://longbridge.com/zh-HK/news/276318339.md) | | U.S. withdraws Chinese military backed companies list-Federal Register | WASHINGTON, Feb 13 (Reuters) - The Trump administration on Friday withdrew an updated version of its list of Chinese mil | [Link](https://longbridge.com/zh-HK/news/275920026.md) | | U.S. Removes List Linking Alibaba, Baidu to China Military | The Pentagon added several Chinese companies, including Alibaba and Baidu, to its Section 1260H list, linking them to Ch | [Link](https://longbridge.com/zh-HK/news/275920712.md) | --- > **免責聲明**：本文內容僅供參考，不構成任何投資建議。