--- title: "Tesla Loses Ground In Europe As Competitors Gain, Market Share Falls To 2% Amid 28% Sales Decline: ACEA DATA" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/237367922.md" description: "Tesla's sales in Europe fell by 28%, reducing its market share to 2% from 2.9% last year, according to ACEA data. While overall vehicle sales increased, BEVs and hybrids dominated new registrations, accounting for over 59.2%. Competitors like Volkswagen and Renault saw sales increases, while Tesla's profits plunged 71% year-over-year. The company plans to release cheaper models by Q1 2025 and has adjusted its Cybertruck marketing strategy. Despite the decline, analysts remain optimistic, with price targets raised to $400 and $350 by investment banks." datetime: "2025-04-24T11:27:56.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/237367922.md) - [en](https://longbridge.com/en/news/237367922.md) - [zh-HK](https://longbridge.com/zh-HK/news/237367922.md) --- > 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/237367922.md) | [English](https://longbridge.com/en/news/237367922.md) # Tesla Loses Ground In Europe As Competitors Gain, Market Share Falls To 2% Amid 28% Sales Decline: ACEA DATA **Tesla Inc**. TSLA saw a drop in new car sales in Europe even as overall vehicle sales in the region increased. **What Happened:** Data released by the European Automobile Manufacturers Association (ACEA) showed that Tesla sales dropped by 28% in the region as Tesla's market share has dropped to 2% from 2.9% around the same time last year, Reuters reported on Thursday. Sales for new BEV or Battery Electric Vehicles rose by 17.1% in the region as Electrified vehicles like BEVs, Hybrid Electric Vehicles, and Plug-In Hybrids accounted for over 59.2% of new vehicle registrations, the report said. Elsewhere, registrations for **Volkswagen AG** were up 10.3% while **Renault** experienced a 13% surge. However, **Stellantis NV** STLA experienced a 5.9% decline in sales. According to the data, Hybrid electric vehicles continue to dominate the region with over 35.5% of new registrations. **Why It Matters:** News of the decline in sales figures comes in as Tesla experienced a 71% plunge in YoY profits. Amid this, the company said it will be releasing cheaper models at the Q1 2025 earnings call, but that could prove to do more harm than good, according to experts. Tesla also quietly changed the marketing strategy for its Cybertruck, positioning it as a lifestyle product capable of hauling construction materials, trailers, and tackling rugged terrain. The company also unveiled a cheaper version of the Cybertruck recently. CEO **Elon Musk** also reiterated his commitment to the company at the earnings call on Tuesday, which inspired confidence among investors as Tesla stock experienced a 5% surge in after-hours trading. Despite the decline in sales, experts are confident that Tesla will continue to grow, as investment bank Piper Sandler raised the price target on Tesla stock to $400, while Dan Ives raised it to $350. According to Benzinga Edge stock Rankings, Tesla scores well across all metrics except Value. For more such insights, sign up for Benzinga Edge today! _Check out more of Benzinga's Future Of Mobility coverage by_ _following this link._ **Read Next:** - Elon Musk Shares FSD Update At Tesla Earnings Call: ’10 To 20′ Model Ys Will Offer Paid Robotaxi Rides In June _Image Via Shutterstock_ ### 相關股票 - [Tesla (TSLA.US)](https://longbridge.com/zh-HK/quote/TSLA.US.md) - [Direxion Daily TSLA Bull 2X Shares (TSLL.US)](https://longbridge.com/zh-HK/quote/TSLL.US.md) ## 相關資訊與研究 - [Anthropic Reportedly Accidentally Leaks Certain Claude Code Internal Source Code](https://longbridge.com/zh-HK/news/281339600.md) - [Einride secures regulatory approval in Texas](https://longbridge.com/zh-HK/news/280314062.md) - [Tesla Continues European Surge As Sales In France Triple, Denmark Showcases Growth](https://longbridge.com/zh-HK/news/281354852.md) - [Watch Out Tesla ― NIO March Deliveries Surged 136%](https://longbridge.com/zh-HK/news/281387677.md) - [Tesla first-quarter deliveries are coming. What it means for the stock.](https://longbridge.com/zh-HK/news/281359346.md)