我是 LongbridgeAI，我可以總結文章信息。貨拉拉已進入胡志明市的打車市場，通過其應用程序提供摩托車和汽車服務。首席執行官阮海當表示，此次擴展旨在提供經濟實惠的出行選擇，並提高司機收入。貨拉拉成立於 2013 年，現已在 14 個市場運營，之前主要專注于越南的配送服務。越南的打車市場預計將顯著增長，面臨來自 Grab 和 Xanh SM 等競爭對手的挑戰。影響用户選擇的因素包括安全性、價格和服務質量
The Hong Kong company Tuesday began offering rides by motorbikes and four- and seven-seat cars in Ho Chi Minh City, and customers can book them on the Lalamove app.
Nguyen Hai Dang, CEO of Lalamove Vietnam, said the move into ride-hailing "aims to meet customers’ demand for more cost-effective travel options and improve the incomes of our drivers."
He did not disclose the size of the company’s fleet, but said it plans to offer ride-hailing services in other localities too soon.
Established in Hong Kong in 2013, Lalamove operates in 14 markets across Asia, Latin America, Europe, the Middle East, and Africa.
Since entering Vietnam in 2017 it has focused on 24/7 delivery services for individuals and businesses, primarily in HCMC.
It offers has ride-hailing services in Indonesia, Thailand, the Philippines, and Malaysia.
Vietnam’s ride-hailing, delivery and food delivery market shows strong growth potential.
The "e-Conomy SEA 2024" report by Google, Temasek, and Bain & Company estimated the market at US$4 billion in 2024 and expected it to grow to $9 billion by 2030.
According to Mordor Intelligence, the passenger transport market is expected to hit $1.05 billion this year and expand to $2.56 billion by 2030.
Current players include Grab, Xanh SM, be, and Tada, with Xanh SM leading the taxi and ride-hailing segment with a 39.85% market share in the first quarter followed by Grab with 35.57%, it added.
Mordor Intelligence attributes the sector’s strong potential to rapid urbanization, growing demand for convenient personal mobility, a tech-savvy younger generation, and rising tourist numbers in Vietnam.
But competition is intense. The Google report noted that local companies were gaining traction, contributing to Gojek’s exit from Vietnam in September 2024.
"Competition is expected to intensify, reshaping the industry and potentially accelerating the adoption of electric vehicles."
A survey by Q&Me, an online market research platform, found that safety and price are the top factors influencing users’ choice of ride-hailing services, particularly in the case of motorbikes.
Other considerations include courteous drivers, quick response times, ease of booking, and vehicle quality.