---
title: "國補激活換新消費潮 兩輪車產業駛入量價齊升 “快車道”"
description: "近期，北京地區兩輪車品牌門店客流量顯著增加，受國補政策推動，消費者以舊換新購車可獲 500 至 650 元補貼，售價約 2000 元的兩輪車實際花費僅 1000 多元，銷售火爆，部分型號斷貨。多家頭部兩輪車企對全年市場樂觀，加快上新節奏，拓展產能佈局，預計 2025 年兩輪車市場將實現量價齊升。"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/241489789.md"
published_at: "2025-05-22T19:10:12.000Z"
---

# 國補激活換新消費潮 兩輪車產業駛入量價齊升 “快車道”

> 近期，北京地區兩輪車品牌門店客流量顯著增加，受國補政策推動，消費者以舊換新購車可獲 500 至 650 元補貼，售價約 2000 元的兩輪車實際花費僅 1000 多元，銷售火爆，部分型號斷貨。多家頭部兩輪車企對全年市場樂觀，加快上新節奏，拓展產能佈局，預計 2025 年兩輪車市場將實現量價齊升。

近期，記者走訪了北京地區多家兩輪車品牌門店，發現客流量顯著增加。在國補政策的推動下，大部分消費者選擇以舊換新的方式購置新車，可獲得 500 至 650 元補貼。結合舊車殘值，售價在 2000 元左右的兩輪車，實際花費僅 1000 多元，銷售火爆導致部分型號已經出現斷貨。 記者採訪瞭解到，多家頭部兩輪車企對全年市場樂觀。在國補政策推動下，各大品牌紛紛加快上新節奏，積極拓展產能佈局，折射出行業供需的改善。實際上，今年年初新國標的落地，加速了尾部廠商的淘汰，推動了供給端優化。 與此同時，以舊換新政策從需求端激發消費活力，從而在供需兩端形成合力。業內人士預計，龍頭企業將收穫主要增量，2025 年兩輪車市場有望實現量價齊升。

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