---
title: "王俠：無底線價格戰長遠看對企業、消費者都是不利的"
description: "中國國際貿易促進委員會汽車行業委員會會長王俠在 “2025 中國汽車重慶論壇” 上表示，汽車行業的無底線價格戰和盲目技術追求將壓縮企業利潤，影響產品和服務質量，長遠看對企業和消費者均不利。他強調企業應堅持質量、安全、誠信、契約精神和長期主義，拒絕低於成本的銷售，以實現可持續發展。"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/243362067.md"
published_at: "2025-06-06T01:33:50.000Z"
---

# 王俠：無底線價格戰長遠看對企業、消費者都是不利的

> 中國國際貿易促進委員會汽車行業委員會會長王俠在 “2025 中國汽車重慶論壇” 上表示，汽車行業的無底線價格戰和盲目技術追求將壓縮企業利潤，影響產品和服務質量，長遠看對企業和消費者均不利。他強調企業應堅持質量、安全、誠信、契約精神和長期主義，拒絕低於成本的銷售，以實現可持續發展。

中國國際貿易促進委員會汽車行業委員會會長王俠在 “2025 中國汽車重慶論壇” 表示，汽車行業無底線的價格戰和盲目的技術狂飆，勢必擠壓企業合理的利潤空間，進而影響產品和服務的質量。長遠來看對企業、對消費者都是不利的。他強調企業應該堅持三條底線。一是堅持質量和安全標準不動搖，守住法律法規底線。二是堅持誠信經營和契約精神，維護合作共贏的產業鏈關係，不搞誇大式的宣傳，不搞拉踩式的營銷，守住商業道德底線。三是堅持長期主義，以技術創新和差異化構築價值高地，拒絕低於成本的銷售。守住可持續發展的底線。

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