---
title: "劉強東：如果沒有自營 京東早就死了"
description: "京東集團董事局主席劉強東在分享會上表示，京東的成功源於其戰略：體驗、成本、效率。他強調，最低成本不能以壓榨員工為代價，並承諾不斷提高員工薪酬。他指出，如果沒有京東自營的優勢，京東在電商競爭中早已失敗。"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/244919619.md"
published_at: "2025-06-17T13:21:00.000Z"
---

# 劉強東：如果沒有自營 京東早就死了

> 京東集團董事局主席劉強東在分享會上表示，京東的成功源於其戰略：體驗、成本、效率。他強調，最低成本不能以壓榨員工為代價，並承諾不斷提高員工薪酬。他指出，如果沒有京東自營的優勢，京東在電商競爭中早已失敗。

京東集團董事局主席劉強東今日在一場分享會中表示，京東能夠走到今天，戰略就是 6 個字——體驗、成本、效率。“體驗做到最好，成本做到最低。” 劉強東強調，“最低的成本絕不能建立在壓榨員工的基礎上，不能給員工儘可能少的工資，不交五險一金。“我知道非常辛苦，可能比以前過得更辛苦，但是我會不斷漲薪酬，一年半的時間漲了 7 次。你去問所有的兄弟們，收入再差的人也能漲 50%。” 劉強東説道。劉強東還談到，如果沒有京東自營這個唯一優勢，如果只是純平台模式的話，在互聯網電商的比拼中，京東早就死了。

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