---
title: "多地進入 “火爐” 模式，“避暑遊” 搜索量環比漲近 200%"
description: "隨着全國多地進入 “火爐” 模式，遊客的 “避暑” 需求不斷上漲。美團旅行數據顯示，7 月以來，關鍵詞 “避暑” 的熱度持續上升，7 月 5 日達到峯值，7 月 12 日又出現小高峰。總搜索量同比上漲 45%，而 “避暑遊” 搜索量環比漲近 200%。"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/249101535.md"
published_at: "2025-07-18T08:25:29.000Z"
---

# 多地進入 “火爐” 模式，“避暑遊” 搜索量環比漲近 200%

> 隨着全國多地進入 “火爐” 模式，遊客的 “避暑” 需求不斷上漲。美團旅行數據顯示，7 月以來，關鍵詞 “避暑” 的熱度持續上升，7 月 5 日達到峯值，7 月 12 日又出現小高峰。總搜索量同比上漲 45%，而 “避暑遊” 搜索量環比漲近 200%。

隨着全國多地進入 “火爐” 模式，遊客的 “避暑” 需求不斷上漲。美團旅行數據顯示，7 月開始，關鍵詞 “避暑” 的熱度不斷上漲，到 7 月 5 日達到峯值，7 月 12 日又出現小高峰。7 月以來，關鍵詞 “避暑” 總搜索量同比上漲 45%，“避暑遊” 總搜索量環比漲近 200%。

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