---
title: "蘋果公司正在起訴 Apple Cinemas"
description: "蘋果公司正在起訴蘋果電影院的擁有者 Sand Media，指控其侵犯商標。訴訟稱，蘋果電影院在擴張過程中試圖利用蘋果品牌，導致消費者混淆並稀釋了蘋果的品牌價值。蘋果公司聲稱，儘管曾嘗試友好解決此問題，Sand Media 卻拒絕參與。訴訟強調了最近在蘋果總部附近開設的一家電影院以及進一步擴張的計劃，蘋果公司認為這已經導致客户對兩者之間的關係產生混淆"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/251709880.md"
published_at: "2025-08-05T21:17:28.000Z"
---

# 蘋果公司正在起訴 Apple Cinemas

> 蘋果公司正在起訴蘋果電影院的擁有者 Sand Media，指控其侵犯商標。訴訟稱，蘋果電影院在擴張過程中試圖利用蘋果品牌，導致消費者混淆並稀釋了蘋果的品牌價值。蘋果公司聲稱，儘管曾嘗試友好解決此問題，Sand Media 卻拒絕參與。訴訟強調了最近在蘋果總部附近開設的一家電影院以及進一步擴張的計劃，蘋果公司認為這已經導致客户對兩者之間的關係產生混淆

Apple is suing the owner of the Apple Cinemas theater chain, Sand Media, over alleged trademark infringement, as reported by *Reuters*. In the lawsuit, Apple alleges that Apple Cinemas and Sand Media have made efforts to “capitalize on the highly-regarded Apple brand in connection with the aggressive nationwide expansion” and that they have “refused to engage with Apple’s repeated efforts to resolve the matter amicably.”

“Consumers should not go to an ‘Apple Cinemas’ theater thinking it is connected to the famous Apple brand, with all its goodwill and brand equity, when Apple Cinemas has no relation whatsoever to Apple,” Apple says.

Apple Cinemas didn’t immediately reply to a request for comment.

Apple Cinemas has operated “outside a few suburbs and city outskirts in New England,” Apple says. However, Apple Cinemas recently opened a theater in the San Francisco Bay Area within 50 miles of Apple’s Cupertino headquarters and plans to open another soon.

“Already, Defendants’ actions have confused customers and diluted Apple’s brand,” Apple says. The lawsuit includes screenshots of social media posts asking if Apple Cinemas is related to Apple. Apple also notes that “media coverage of the theater openings on both coasts found it necessary to explain that Apple Cinemas was not affiliated with Apple Inc.” and includes examples. Apple Cinemas is planning an “aggressive national expansion to 100 theaters,” according to the lawsuit.

### Related Stocks

- [AAPL.US - 蘋果](https://longbridge.com/zh-HK/quote/AAPL.US.md)
- [AAPB.US - 2 倍做多 AAPL ETF - GraniteShares](https://longbridge.com/zh-HK/quote/AAPB.US.md)
- [AAPD.US - 蘋果每日 1 倍做空 ETF - Direxion](https://longbridge.com/zh-HK/quote/AAPD.US.md)
- [AAPU.US - 蘋果每日 2 倍做多 ETF - Direxion](https://longbridge.com/zh-HK/quote/AAPU.US.md)
- [AAPX.US - T-Rex 2X Long Apple Daily Target ETF](https://longbridge.com/zh-HK/quote/AAPX.US.md)
- [AAPY.US - Kurv Yield Premium Strategy Apple Aapl ETF](https://longbridge.com/zh-HK/quote/AAPY.US.md)
- [APLY.US - YieldMax AAPL Option Income Strategy ETF](https://longbridge.com/zh-HK/quote/APLY.US.md)

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| Why Apple is quietly betting on video podcasts now | Apple is shifting its podcast strategy from audio to video, announcing an expansion of Apple Podcasts to support video c | [Link](https://longbridge.com/zh-HK/news/276076729.md) |
| Apple starts testing end-to-end encrypted RCS messages on iPhone | Apple is testing end-to-end encrypted RCS messages with the developer beta of iOS 26.4. This feature, announced last yea | [Link](https://longbridge.com/zh-HK/news/276076870.md) |
| Apple Inc. $AAPL Shares Bought by Axecap Investments LLC | Axecap Investments LLC increased its stake in Apple Inc. (NASDAQ:AAPL) by 63.8% in Q3, owning 9,393 shares after acquiri | [Link](https://longbridge.com/zh-HK/news/275971418.md) |
| Apple’s doing something on March 4th | Apple is set to host a "special Apple experience" in New York City on March 4th at 9AM ET, diverging from its usual Appl | [Link](https://longbridge.com/zh-HK/news/276064980.md) |
| Soros Fund Management Cuts Share Stake in Alphabet, Raises Share Stake in Apple, Uber | Soros Fund Management has made significant changes to its investment portfolio, as reported in SEC filings. The firm has | [Link](https://longbridge.com/zh-HK/news/275951677.md) |

---

> **免責聲明**：本文內容僅供參考，不構成任何投資建議。
