---
title: "XIAOCAIYUAN will not participate in any discounts on takeaway platforms starting from August"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/254481321.md"
description: "XIAOCAIYUAN founder and chairman Wang Shugao stated in a media exchange that the company's strategy regarding the takeout business includes not allowing meal sets and primarily focusing on improving dine-in services, while also ensuring that takeout is delicious. Wang Shugao also revealed that during the takeout battle in July, there were times when over 100 takeout orders came in at 11 o'clock, which affected the energy of the in-store management staff. \"Therefore, starting from August, we decided not to participate in any discounts from the three platforms.\" Recently, XIAOCAIYUAN announced its interim results for the period ending June 30, 2025. Among them, the revenue from dine-in services in the first half of the year was 1.647 billion yuan, an increase of 2.2%; the revenue from takeout services was 1.0574 billion yuan, an increase of 13.7%, with the revenue share rising to nearly 40%"
datetime: "2025-08-25T15:48:16.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/254481321.md)
  - [en](https://longbridge.com/en/news/254481321.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/254481321.md)
---

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# XIAOCAIYUAN will not participate in any discounts on takeaway platforms starting from August

On August 25th, Jinshi Data reported that Wang Shugao, the founder and chairman of XIAOCAIYUAN, stated in a media exchange that the company's strategy regarding the takeout business includes not allowing meal sets and primarily focusing on improving dine-in services, while also ensuring that takeout is delicious. Wang Shugao also revealed that during the takeout battle in July, there were times when over 100 takeout orders came in at 11 o'clock, which affected the energy of the in-store management staff. "Therefore, starting from August, we will not participate in any discounts from the three platforms." Recently, XIAOCAIYUAN announced its interim results for the period ending June 30, 2025. Among them, the revenue from dine-in services in the first half of the year was 1.647 billion yuan, an increase of 2.2%; the revenue from takeout services was 1.0574 billion yuan, an increase of 13.7%, with the revenue share rising to nearly 40%

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