---
title: "美團非餐飲即時零售七夕日訂單量超 2700 萬，超 500 個零售品牌翻倍增長"
description: "美團在 8 月 29 日七夕當天的非餐飲即時零售訂單量達 2700 萬，創下新高。受禮贈需求推動，鮮花銷量突破峯值，數碼電腦、美容護膚、珠寶首飾等品類銷量翻倍增長。消費者在 3C 家電、美妝護膚等品類的人均消費金額較去年七夕大幅增長。"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/255529661.md"
published_at: "2025-09-02T01:46:51.000Z"
---

# 美團非餐飲即時零售七夕日訂單量超 2700 萬，超 500 個零售品牌翻倍增長

> 美團在 8 月 29 日七夕當天的非餐飲即時零售訂單量達 2700 萬，創下新高。受禮贈需求推動，鮮花銷量突破峯值，數碼電腦、美容護膚、珠寶首飾等品類銷量翻倍增長。消費者在 3C 家電、美妝護膚等品類的人均消費金額較去年七夕大幅增長。

華爾街見聞獲悉，8 月 29 日七夕當日，美團非餐飲即時零售訂單量創下新高，達 2700 萬。受 “閃購贈萬物” 的禮贈需求帶動，美團閃購整體禮贈消費規模創下新高，其中鮮花銷量突破峯值；數碼電腦、美容護膚、珠寶首飾等品類銷量翻倍增長。消費者在 3C 家電、美妝護膚等品類的人均消費金額較去年七夕大幅增長。（全天候科技）

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