---
title: "中國廣告協會：呼籲對無底線的汽車廣告營銷 “踩剎車”"
description: "針對一些汽車廠商在廣告和營銷宣傳中的問題引起公眾質疑，中國廣告協會發文呼籲，汽車廠家、經銷商和營銷機構千萬不能忽略法律和道德的基本底線，要給正常的廣告和營銷傳播繫上法律和道德的 “安全帶”，汽車廠商和社會要對無底線的廣告和營銷傳播踩下 “剎車板”。"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/255955938.md"
published_at: "2025-09-04T12:02:06.000Z"
---

# 中國廣告協會：呼籲對無底線的汽車廣告營銷 “踩剎車”

> 針對一些汽車廠商在廣告和營銷宣傳中的問題引起公眾質疑，中國廣告協會發文呼籲，汽車廠家、經銷商和營銷機構千萬不能忽略法律和道德的基本底線，要給正常的廣告和營銷傳播繫上法律和道德的 “安全帶”，汽車廠商和社會要對無底線的廣告和營銷傳播踩下 “剎車板”。

針對一些汽車廠商在廣告和營銷宣傳中的問題引起公眾質疑，中國廣告協會發文呼籲，汽車廠家、經銷商和營銷機構千萬不能忽略法律和道德的基本底線，要給正常的廣告和營銷傳播繫上法律和道德的 “安全帶”，汽車廠商和社會要對無底線的廣告和營銷傳播踩下 “剎車板”。

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> **免責聲明**：本文內容僅供參考，不構成任何投資建議。