---
title: "天貓宣佈推出 “即時購” 會場 貫徹線上線下一體化經營戰略"
description: "記者獲悉，9 月 8 日，天貓在 “天貓超級 88” 首次上線 “即時購” 會場，旨在將品牌官方正品一小時送達。在 2025 年第二季度財報電話會上，阿里巴巴中國電商事業羣 CEO 蔣凡提到，品牌線下門店加入淘寶閃購，在天貓線上線下一體化經營，將給消費者帶來全新購物體驗，預計未來 3 年有 1 萬億交易增量。"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/256479219.md"
published_at: "2025-09-09T03:03:35.000Z"
---

# 天貓宣佈推出 “即時購” 會場 貫徹線上線下一體化經營戰略

> 記者獲悉，9 月 8 日，天貓在 “天貓超級 88” 首次上線 “即時購” 會場，旨在將品牌官方正品一小時送達。在 2025 年第二季度財報電話會上，阿里巴巴中國電商事業羣 CEO 蔣凡提到，品牌線下門店加入淘寶閃購，在天貓線上線下一體化經營，將給消費者帶來全新購物體驗，預計未來 3 年有 1 萬億交易增量。

記者獲悉，9 月 8 日，天貓在 “天貓超級 88” 首次上線 “即時購” 會場，旨在將品牌官方正品一小時送達。在 2025 年第二季度財報電話會上，阿里巴巴中國電商事業羣 CEO 蔣凡提到，品牌線下門店加入淘寶閃購，在天貓線上線下一體化經營，將給消費者帶來全新購物體驗，預計未來 3 年有 1 萬億交易增量。

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