---
title: "中國遊戲出海的三重底氣"
description: "在德國科隆國際遊戲展上，《黑神話：鍾馗》發佈先導預告片，迅速走紅。中國遊戲以文化、技術和生態賦能，吸引海外玩家，迎來出海黃金期。中國遊戲正實現從輸出產品到傳播文化的升級，展現中國神話和東方美學，成為文明對話的載體。"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/256819067.md"
published_at: "2025-09-11T00:11:02.000Z"
---

# 中國遊戲出海的三重底氣

> 在德國科隆國際遊戲展上，《黑神話：鍾馗》發佈先導預告片，迅速走紅。中國遊戲以文化、技術和生態賦能，吸引海外玩家，迎來出海黃金期。中國遊戲正實現從輸出產品到傳播文化的升級，展現中國神話和東方美學，成為文明對話的載體。

不久前，在德國科隆國際遊戲展上，《黑神話》系列第二部作品《黑神話：鍾馗》正式發佈先導預告片，在網上迅速走紅。從遊戲 IP 推陳出新，到國產遊戲登上全球熱銷榜，再到超 50 家中國廠商亮相科隆展，中國遊戲以文化為根、技術為骨、生態賦能，正不斷 “圈粉” 海外玩家，迎來出海黃金期。正如中國手機曾實現從代工生產到打造品牌的 “逆襲”，中國遊戲出海也正在實現從輸出產品到傳播文化的升級。當中國神話、東方美學打動全球玩家，遊戲便不只是娛樂方式，更是文明對話的載體。用代碼寫故事，用畫面傳情感，用交互連人心，讓世界從一個側面看見更加立體、真實、生動的中國，這或許是遊戲出海最動人的意義之一。

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| Varsav Game Studios Qualifies For 0.1 Mln Zlotys For Game Localization | Varsav Game Studios SA :QUALIFIES FOR PLN 118,795 FOR GAME LOCALIZATIONFUNDING FOR LOCALIZING BARKOUR GAME INTO EIGHT LA | [Link](https://longbridge.com/zh-HK/news/276046402.md) |
| Hacksaw Year-end Report \| January - December 2025 | Hacksaw (STO:HACK) reported strong growth in its year-end report for 2025, with total revenue increasing by 44% to EUR 1 | [Link](https://longbridge.com/zh-HK/news/276099624.md) |
| CD Projekt Says The Witcher 3 Complete Edition To Join Xbox Game Pass | CD Projekt SA :"THE WITCHER 3: WILD HUNT - COMPLETE EDITION" TO JOIN XBOX GAME PASS PREMIUM AND ULTIMATEGAME TO BE AVAIL | [Link](https://longbridge.com/zh-HK/news/276134834.md) |
| 14:41 ETERGATTA TO JOIN INTERACTIVE STRENGTH PORTFOLIO EXPANDING REACH OF ITS GAME-BASED FITNESS PLATFORM | Ergatta, a leader in game-based connected fitness, has signed an agreement to join Interactive Strength Inc., which incl | [Link](https://longbridge.com/zh-HK/news/276265098.md) |
| Scopely to Acquire Majority Stake in ‘Pixel Flow!’ Game Studio (Gaming News Roundup) | Mobile gaming giant Scopely will acquire a majority stake in Istanbul-based game studio behind the popular puzzle game " | [Link](https://longbridge.com/zh-HK/news/276354864.md) |

---

> **免責聲明**：本文內容僅供參考，不構成任何投資建議。