--- title: "Apple Inc. Emphasizes Design Commitment Amidst High-Profile Exits" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/257259239.md" description: "Apple Inc. has reaffirmed its commitment to design during the iPhone 17 keynote, despite significant turnover in its design team following the departure of Jony Ive in 2019. The team, now led by Molly Anderson, has seen many members leave, including COO Jeff Williams, who will retire at year-end. Despite these changes, Apple continues to innovate with new product launches and a focus on the Liquid Glass design language, indicating a strategic opportunity to redefine its design approach." datetime: "2025-09-14T20:29:37.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/257259239.md) - [en](https://longbridge.com/en/news/257259239.md) - [zh-HK](https://longbridge.com/zh-HK/news/257259239.md) --- > 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/257259239.md) | [English](https://longbridge.com/en/news/257259239.md) # Apple Inc. Emphasizes Design Commitment Amidst High-Profile Exits In the wake of several significant departures from its design team, **Apple Inc.** AAPL underscored its dedication to design during its recent iPhone 17 keynote presentation. Bloomberg's **Mark Gurman**, in his latest "Power On” report revealed that Apple’s design department has witnessed considerable turnover following the exit of famed designer Jony Ive in 2019. Several members of Ive’s team left the company, with some joining Ive’s LoveFrom studio, while others sought roles at different firms or initiated their own design ventures. Currently, Apple’s industrial design team is predominantly made up of new members, with a handful of senior figures from the Ive era remaining. The team is led by Molly Anderson, the current vice president of industrial design. The software design side has likewise seen a significant departure of members. In addition, Jeff Williams, the longtime chief operating officer who had been overseeing design since 2019, moved out in July. Also Read: Apple's Vision Pro Struggles To Gain Traction Amid Slow Release Of Immersive Video He will continue to serve as design chief until his retirement at the end of the year. After his exit, Anderson and Alan Dye, the head of the human interface team, will report directly to CEO Tim Cook. Despite these personnel changes, Apple continues to launch new products and venture into new categories. The company is also overhauling its operating systems around the new Liquid Glass design language and reimagining its hardware, signaling a renewed emphasis on design. The recent departures from Apple’s design team mark a significant shift in the company’s design leadership. However, the company’s continued commitment to design, as evidenced by its new product launches and the introduction of the Liquid Glass design language, suggests that Apple is not only weathering these changes but also using them as an opportunity to innovate and redefine its design approach. Read Next Apple Plans Major iPhone Redesigns For Three Consecutive Years ### 相關股票 - [Apple (AAPL.US)](https://longbridge.com/zh-HK/quote/AAPL.US.md) - [GraniteShares 2x Long AAPL Daily ETF (AAPB.US)](https://longbridge.com/zh-HK/quote/AAPB.US.md) - [Direxion Daily AAPL Bear 1x Shares (AAPD.US)](https://longbridge.com/zh-HK/quote/AAPD.US.md) - [Direxion Daily AAPL Bull 2X Shares (AAPU.US)](https://longbridge.com/zh-HK/quote/AAPU.US.md) - [T-Rex 2X Long Apple Daily Target ETF (AAPX.US)](https://longbridge.com/zh-HK/quote/AAPX.US.md) - [Kurv Yield Premium Strategy Apple Aapl ETF (AAPY.US)](https://longbridge.com/zh-HK/quote/AAPY.US.md) - [YieldMax AAPL Option Income Strategy ETF (APLY.US)](https://longbridge.com/zh-HK/quote/APLY.US.md) ## 相關資訊與研究 - [Warren Buffett Says He'd Buy 'A Whole Lot' Of Apple If It Gets Cheaper— And He's Not Losing Sleep Over Cashing Out $100 Billion Stake](https://longbridge.com/zh-HK/news/281202027.md) - [Warren Buffett Admits He Sold Apple Too Early, Eyes Future Buying But Not Yet](https://longbridge.com/zh-HK/news/281336451.md) - [Telegram CEO Pavel Durov Slams Apple For Removing VPN Apps In Russia: 'That's Not Cool'](https://longbridge.com/zh-HK/news/281337472.md) - [Mark Gurman Dismisses Apple Intelligence China Launch As Error, Points To Missing Approval And Unusual Timing](https://longbridge.com/zh-HK/news/281124466.md) - [UK Competition Watchdog Seeks Feedback for Apple, Google App Store Commitments](https://longbridge.com/zh-HK/news/281375727.md)