---
title: "中國銀河證券：主要遊戲大廠的重點新游上線表現都較為亮眼"
description: "中國銀河證券發佈研報，指出 AI 應用的技術基礎不斷發展，預計將對多個行業產生變革性影響。建議關注騰訊控股、阿里巴巴等公司，尤其是在遊戲市場，2024 年暑期以來主要遊戲大廠的新遊表現亮眼，預計 2025 年業績將持續增長。"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/257305441.md"
published_at: "2025-09-15T07:14:12.000Z"
---

# 中國銀河證券：主要遊戲大廠的重點新游上線表現都較為亮眼

> 中國銀河證券發佈研報，指出 AI 應用的技術基礎不斷發展，預計將對多個行業產生變革性影響。建議關注騰訊控股、阿里巴巴等公司，尤其是在遊戲市場，2024 年暑期以來主要遊戲大廠的新遊表現亮眼，預計 2025 年業績將持續增長。

中國銀河證券發佈研報表示，投資建議隨着底層大模型能力的不斷迭代，當前 AI 應用已經初步具備了的發展的技術基礎。AI 在各個行業試水的不斷展開，AI 應用落地將對多數行業產生變革性的影響。其中，B 端商業化進展加快在傳媒板塊的映射較為明顯，觀察到海外 AI 技術起步較早，且應用商業化落地相對成熟。建議關注：騰訊控股、阿里巴巴、快手-W、值得買、崑崙萬維等，此外，遊戲市場 2024 年暑期以來持續保持較高景氣度，主要遊戲大廠的重點新游上線表現都較為亮眼。考慮到後期遊戲流水的收入遞延效應以及新上線新遊的優秀表現有望延續，認為 2025 年這些公司業績將有望實現持續增長。建議關注：騰訊控股、嗶哩嗶哩、完美世界、愷英網絡、三七互娛、吉比特、巨人網絡、神州泰嶽等。

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