---
title: "Amazon (AMZN) Launches New AI Agent to Help Third-Party Sellers"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/257764607.md"
description: "Amazon has launched a new AI agent to assist over 1.3 million third-party sellers on its platform, enhancing tools for pricing, supply chain, and promotions. This AI, powered by Amazon's Bedrock platform, aims to simplify complex tasks for small businesses. While sellers pay for fulfillment services, there are no plans to charge for the new Seller Assistant. Analysts maintain a Strong Buy consensus on Amazon stock, with a price target of $264.51, indicating a potential upside of 14.7%."
datetime: "2025-09-17T15:09:18.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/257764607.md)
  - [en](https://longbridge.com/en/news/257764607.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/257764607.md)
---

> 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/257764607.md) | [English](https://longbridge.com/en/news/257764607.md)


# Amazon (AMZN) Launches New AI Agent to Help Third-Party Sellers

This is part of Amazon's effort to support the over 1.3 million third-party sellers on its platform, who are responsible for more than half of all products sold on the site. The company has already introduced tools like a product listing generator and an AI that creates images and videos for ads. According to Dharmesh Mehta, Amazon's VP of Worldwide Selling Partner Services, these tools act like a virtual team of experts. Indeed, they help sellers with pricing, supply chain, promotions, and other complex tasks that small businesses often struggle to manage on their own.

Unsurprisingly, the AI agent runs on Amazon's Bedrock platform, which gives it access to advanced language models from Amazon, OpenAI, and Anthropic. While sellers do pay for Amazon's fulfillment and account management services—bringing in $40.3 billion in Q2 alone—there are no current plans to charge for Seller Assistant.

## **What Is the Price Target for AMZN Stock?**

Turning to Wall Street, analysts have a Strong Buy consensus rating on Amazon stock based on 45 Buys and one Hold assigned in the past three months. Furthermore, the average AMZN stock price target of $264.51 per share implies 14.7% upside potential from current levels.

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