---
title: "Alibaba Games doubles down: creating Yidian Interactive, entering the mini-game market"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/258116713.md"
description: "Alibaba's Whale Entertainment is turning its attention to the mini-game sector and will create an independent mini-game business called \"Yidian Interactive,\" which has already launched its official website. It is reported that \"Yidian Interactive\" is a comprehensive internet gaming platform that integrates H5 game and mini-program platform operations, focusing on game operation and promotion, and possesses full-cycle service capabilities including but not limited to product introduction, channel distribution, marketing promotion, and commercialization operations"
datetime: "2025-09-19T13:59:52.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/258116713.md)
  - [en](https://longbridge.com/en/news/258116713.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/258116713.md)
---

> 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/258116713.md) | [English](https://longbridge.com/en/news/258116713.md)


# Alibaba Games doubles down: creating Yidian Interactive, entering the mini-game market

Alibaba's Whale Entertainment is turning its attention to the mini-game sector and will create an independent mini-game business called "Yidian Interactive," which has already launched its official website. It is reported that "Yidian Interactive" is a comprehensive internet gaming platform that integrates H5 game and mini-program platform operations, focusing on game operation and promotion, and possesses full-cycle service capabilities including but not limited to product introduction, channel distribution, marketing promotion, and commercialization operations

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