--- title: "Semrush Unveils AI Visibility Index, Rewrites the Rules of Enterprise Brand Discovery in the AI Era | SEMR Stock News" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/258410078.md" description: "Semrush has launched the AI Visibility Index, a benchmark for measuring brand performance on AI platforms like ChatGPT and Google AI Mode. This index aims to help marketers navigate the evolving landscape of AI search, which is projected to surpass traditional search by 2028. Key findings reveal that fewer than 20% of brands are both frequently mentioned and cited as authoritative. The index provides actionable insights and strategies for brands to enhance visibility and trust in AI search results, with resources available for marketers at no cost." datetime: "2025-09-22T20:24:00.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/258410078.md) - [en](https://longbridge.com/en/news/258410078.md) - [zh-HK](https://longbridge.com/zh-HK/news/258410078.md) --- > 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/258410078.md) | [English](https://longbridge.com/en/news/258410078.md) # Semrush Unveils AI Visibility Index, Rewrites the Rules of Enterprise Brand Discovery in the AI Era | SEMR Stock News 09/22/2025 - 04:24 PM _The New Benchmark Reveals Which Brands Are Winning On AI Platforms, and Delivers Enterprise Marketers a Playbook to Dominate the AI Search Landscape_ BOSTON--(BUSINESS WIRE)--Semrush (NYSE: SEMR) – AI search is eliminating billions of clicks and unraveling the very foundations of how brands are found by–and connect with–their customers. Some companies are thriving. Others have fallen behind overnight. To help marketers navigate this upheaval, **Semrush Enterprise** unveiled the **AI Visibility Index****,** a definitive benchmark measuring brand performance across ChatGPT and Google AI Mode. “AI search is likely the biggest shift in digital marketing since Google’s founding in 1998,” said **Andrew Warden, CMO of Semrush**. “The rules of visibility, brand discovery, and traffic were rewritten overnight. It’s no longer only about scale and quality of content but also about reinforcing trust and authority. We built the AI Visibility Index based on 2,500+ real-world prompts in both ChatGPT and Google AI Mode. This data-backed approach explores which brands are winning, why they’re on top, and provides a blueprint based on these proven tactics for how you can turn AI visibility into real competitive advantage.” **A New Standard for AI Search** Built on data from Semrush Enterprise’s AI Optimization tool, the Index offers marketers a transparent, actionable view of brand visibility in AI search results. It uses real-world prompts across the five key industries of Finance, Digital Tech, Business, Fashion, and Consumer Electronics, to provide a transparent, data-driven view of not only who’s winning in AI discovery, but also why. **The Two Battles of AI Discovery** No matter what LLM a marketer is optimizing for, one of the biggest challenges remains: being cited as a trusted source doesn’t guarantee you’ll win a click or conversation. And, with AI search traffic projected to surpass traditional search by 2028, marketers now face two distinct battles: - **The Sentiment Battle:** User-generated content represents new currency as AI models scrape reviews, community forums, and social media discussions to understand who is being talked about. - **The Authority Game**: LLMs seek to validate the hype with information from authoritative sources, like an official website or Wikipedia entries, so content must be clear, factual and structured for easy digestion. For brands that want to win at both, consistency and repetition are key to building trust and shining through. **Key Findings: The State of AI Visibility in 2025** - **Mentions ≠ Authority:** Fewer than 1 in 5 brands are both frequently mentioned and consistently cited as authoritative sources. This is called the Mention-Source Divide. - **Community Voice Dominates:** What others say about your brand comes ahead of what you have to say. Moreover, different engines lean on different sources of authority (e.g., Reddit fuels ChatGPT mentions, while Google AI Mode leans heavily on authorities like Bankrate and LinkedIn). - **The Game Varies by Industry:** What works for one industry isn’t necessarily a winning strategy for another. The five key industries studied (Finance, Digital Tech, Business & Professional Services, Fashion, and Consumer Electronics) show drastic performance and competitive differences. **Why It Matters** The AI Visibility Index is a roadmap for action. The report goes beyond revealing winners to dissect why they win, equipping marketers with practical strategies to secure visibility, trust, and a competitive edge. To help get all marketers off to the AI search races, the AI Visibility Index is publicly available at no cost and includes: - **An Interactive Microsite:** Uncover insights that matter most with data visualizations, competitor explorers, trend analysis, and more. Updated bi-weekly. - **~130-Page Study**: A downloadable PDF featuring in-depth insights across industries and a practical roadmap (3-day, 30-day, and 12-month plans) to start winning in AI search. Access the full study at ai-visibility-index.semrush.com **About Semrush** Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Munich, Limassol, Prague and Warsaw. View source version on businesswire.com: https://www.businesswire.com/news/home/20250922877959/en/ PR@semrush.com Source: Semrush Holdings, Inc. ### 相關股票 - [Semrush (SEMR.US)](https://longbridge.com/zh-HK/quote/SEMR.US.md) ## 相關資訊與研究 - [SEMrush Reveals Organic Search Dominates Holiday Retail Traffic Amid Rising AI Influence](https://longbridge.com/zh-HK/news/273226392.md) - [M&A News: SEMrush Stock (SEMR) Surges 75% as Adobe Approaches $1.9B Acquisition](https://longbridge.com/zh-HK/news/266581241.md) - [SEMrush Holdings, Inc. (NYSE:SEMR) Given Average Recommendation of "Reduce" by Brokerages](https://longbridge.com/zh-HK/news/267026576.md) - [Northland Securities downgrades SEMrush Holdings (SEMR) to a Hold](https://longbridge.com/zh-HK/news/266774714.md)