---
title: "MIXUE GROUP acquired 53% of the shares of fresh beer company Fulu Family for a total of 290 million RMB"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/259742143.md"
description: "MIXUE GROUP plans to acquire a 53% stake in the mainland fresh beer company Fulu Family, with a total investment of approximately 286 million RMB, of which 51% of the shares will be subscribed through capital injection, and 2% of the shares will be obtained through equity transfer. This move aims to expand the fresh beer category, enhance competitive advantages, and seize industry development opportunities. It is expected that by August 31, 2025, Fulu Family will have approximately 1,200 stores covering 28 provinces and cities in China"
datetime: "2025-10-02T06:18:42.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/259742143.md)
  - [en](https://longbridge.com/en/news/259742143.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/259742143.md)
---

> 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/259742143.md) | [English](https://longbridge.com/en/news/259742143.md)


# MIXUE GROUP acquired 53% of the shares of fresh beer company Fulu Family for a total of 290 million RMB

MIXUE GROUP (02097.HK) announced that it plans to acquire a 53% stake in the mainland fresh beer company Fulu Family (Zhengzhou), of which 51% will be subscribed through capital injection at a cost of approximately RMB 286 million (the same below), and the remaining 2% will be obtained through equity transfer at a cost of approximately RMB 11.2 million.

The group stated that this investment is an important measure to expand the fresh beer category. After this investment, the group will further empower the target company to fully leverage its competitive advantages, thereby seizing the development opportunities in the fresh beer industry, continuously creating higher quality and affordable products and better consumer experiences for consumers, and building a more influential global food and beverage brand. As of August 31, 2025, the target company is expected to have approximately 1,200 stores, with a store network covering 28 provinces, autonomous regions, and municipalities in China

### 相關股票

- [MIXUE GROUP (02097.HK)](https://longbridge.com/zh-HK/quote/02097.HK.md)

## 相關資訊與研究

- [DBS downgrades MIXUE Group Class H (2097) to a Hold](https://longbridge.com/zh-HK/news/280429043.md)
- [Mixue Group appoints Zhang Hongfu as co-chairman](https://longbridge.com/zh-HK/news/280280387.md)
- [MIXUE Group Overhauls Leadership as It Advances Multi-Brand Global Strategy](https://longbridge.com/zh-HK/news/280256183.md)
- [Nio ES8 deliveries reach 16,255 in Mar, purchase incentives extended](https://longbridge.com/zh-HK/news/281447428.md)
- [BREAKINGVIEWS-Apollo reaps rich rent on its Intel lifeline](https://longbridge.com/zh-HK/news/281406220.md)