--- title: "蜜雪集團：收購鮮啤福鹿家能實現更廣泛的品類覆蓋" description: "蜜雪集團於 10 月 1 日宣佈收購鮮啤福鹿家 51% 股權，投資額為 2.86 億元。此舉將使蜜雪集團的產品線擴展至現打鮮啤，滿足消費者對高質平價產品的需求。鮮啤福鹿家在多個方面具備競爭優勢，蜜雪集團將利用這一優勢把握行業發展機遇，並通過協同效應推動雙方業務的進一步發展。" type: "news" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/259765642.md" published_at: "2025-10-02T10:02:02.000Z" --- # 蜜雪集團：收購鮮啤福鹿家能實現更廣泛的品類覆蓋 > 蜜雪集團於 10 月 1 日宣佈收購鮮啤福鹿家 51% 股權，投資額為 2.86 億元。此舉將使蜜雪集團的產品線擴展至現打鮮啤，滿足消費者對高質平價產品的需求。鮮啤福鹿家在多個方面具備競爭優勢，蜜雪集團將利用這一優勢把握行業發展機遇，並通過協同效應推動雙方業務的進一步發展。 10 月 1 日，蜜雪集團於香港聯交所發佈公告，公司已與福鹿家企業管理有限公司及其股東簽訂投資協議，擬向鮮啤福鹿家注資 2.86 億元，認購其經擴大註冊資本的 51% 股權。對此，記者 10 月 2 日獲悉，蜜雪集團表示該投資後，蜜雪集團的產品品類將從現制果飲、茶飲、冰淇淋和咖啡延伸至現打鮮啤，實現更廣泛的產品品類覆蓋，進一步滿足消費者對高質平價產品的共同需求。同時，鮮啤福鹿家在產品、商業模式、運營體系、供應鏈等方面建立了較好的競爭優勢，具有良好的發展潛力。蜜雪集團可依託鮮啤福鹿家現有競爭優勢，把握現打鮮啤行業發展機遇。此外，雙方經營理念和業態契合，協同效應顯著，蜜雪集團可多維度深度賦能整合鮮啤福鹿家現有業務，助力鮮啤福鹿家業務進一步發展。 ### Related Stocks - [02097.HK - 蜜雪集團](https://longbridge.com/zh-HK/quote/02097.HK.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | Mixue Pours 297 Million Yuan Into Fulujia to Enter Fresh Beer Market | Mixue Pours 297 Million Yuan Into Fulujia to Enter Fresh Beer Market | [Link](https://longbridge.com/zh-HK/news/259738655.md) | | Husband Said Wife Had '365 Days To Hustle' Gift Money While Controlling Every Dollar, Then Mocks Ice Cream Sundae And Birthday Card She Got Him | A 29-year-old stay-at-home wife faced backlash from her husband after giving him a simple birthday celebration, includin | [Link](https://longbridge.com/zh-HK/news/275321463.md) | | Chow Tai Fook Jewellery to Raise Prices in Mid-March | Chow Tai Fook Jewellery to Raise Prices in Mid-March | [Link](https://longbridge.com/zh-HK/news/275546011.md) | | BII Railway Transportation Tech expects revenue between HK$1,700 mln and HK$1,800 mln for FY | BII Railway Transportation Tech expects revenue between HK$1,700 mln and HK$1,800 mln for FY | [Link](https://longbridge.com/zh-HK/news/275888153.md) | | Some of Heineken's job cuts will target Europe, non-priority markets | Some of Heineken's job cuts will target Europe, non-priority markets | [Link](https://longbridge.com/zh-HK/news/275563941.md) | --- > **免責聲明**：本文內容僅供參考，不構成任何投資建議。