---
title: "“雙節” 車市：車企降價促銷力度收縮，四季度有望實現 5%~10% 同比增長"
description: "今年國慶假期，車企降價促銷力度減弱，分析認為受 “反內卷” 政策和原材料價格回升影響，價格戰空間縮小。儘管部分地區暫停汽車置換補貼，但雙節假期的購車需求集中釋放，預計四季度車市銷量將實現 5%~10% 的同比增長。"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/260108488.md"
published_at: "2025-10-06T23:54:30.000Z"
---

# “雙節” 車市：車企降價促銷力度收縮，四季度有望實現 5%~10% 同比增長

> 今年國慶假期，車企降價促銷力度減弱，分析認為受 “反內卷” 政策和原材料價格回升影響，價格戰空間縮小。儘管部分地區暫停汽車置換補貼，但雙節假期的購車需求集中釋放，預計四季度車市銷量將實現 5%~10% 的同比增長。

記者在實地走訪時發現，與往年相比，今年國慶假期，車企降價促銷力度減弱、範圍縮小。乘聯分會秘書長崔東樹分析認為，在 “反內卷” 政策力度加大，碳酸鋰等原材料價格回升等多重因素影響下，車企打 “價格戰” 的空間進一步縮小。中國汽車流通協會副秘書長郎學紅認為，今年以來，相關主管部門一直在治理 “內卷式” 競爭，廠家對降價會比較謹慎。“國慶期間，很多省市都在舉辦車展，廠家也會有一些支持性政策。再加上 ‘金九銀十’ 本就是車市需求旺季，車企沒有必要在這個時候進一步降價。” 郎學紅表示。郎學紅表示，儘管部分地區暫停汽車置換更新補貼活動，但雙節假期集客效應顯著、出遊購車需求集中釋放，疊加經銷商年底衝量促銷活動，有望支撐全月銷量温和回升。展望四季度，44.4% 的經銷商持樂觀態度，預判車市銷量將實現 5%~10% 的同比增長。

## Related News & Research

| Title | Description | URL |
|-------|-------------|-----|
| Looking Into Altria Group Inc's Recent Short Interest | Altria Group Inc's short interest has decreased by 7.37%, with 44.24 million shares sold short, representing 2.64% of av | [Link](https://longbridge.com/zh-HK/news/276075820.md) |
| Channing Tatum draws on real-life parenting for Berlinale drama 'Josephine' | Channing Tatum's film 'Josephine' at the Berlin Film Festival draws on real-life parenting experiences, exploring the im | [Link](https://longbridge.com/zh-HK/news/276468153.md) |
| Johnson & Johnson explores $20 billion sale of an orthopedics unit, Bloomberg News reports | Feb 19 (Reuters) - Johnson & Johnsonis preparing a potential sale of the orthopedics unit that it has been planning to s | [Link](https://longbridge.com/zh-HK/news/276370994.md) |
| What To Expect From Analog Devices’s (ADI) Q4 Earnings | Analog Devices (ADI) will report Q4 earnings this Wednesday. Last quarter, it exceeded revenue expectations by 2.1%, wit | [Link](https://longbridge.com/zh-HK/news/276090818.md) |
| Nutrien expects higher potash demand despite tough conditions for farmers | Nutrien, a leading potash producer, anticipates increased demand for potash in 2026 despite challenging conditions for f | [Link](https://longbridge.com/zh-HK/news/276362361.md) |

---

> **免責聲明**：本文內容僅供參考，不構成任何投資建議。