---
title: "華泰證券：看好中國出海遊戲廠商在研發製作和本地化運營方面的潛力"
description: "華泰證券指出，中國廠商通過高規格的遊戲項目投入目前已經在海外逐漸站穩腳跟，尤其是國產二次元遊戲向日本的文化輸出，依靠精美的製作和差異化的玩法已捕獲眾多玩家心智。同時，多端化發行也逐漸成為中國廠商出海標配。我們看好中國出海遊戲廠商在研發製作和本地化運營方面的潛力，並同時看好日本具備經典 IP 穿越週期能力的頭部廠商。"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/260526732.md"
published_at: "2025-10-10T00:16:10.000Z"
---

# 華泰證券：看好中國出海遊戲廠商在研發製作和本地化運營方面的潛力

> 華泰證券指出，中國廠商通過高規格的遊戲項目投入目前已經在海外逐漸站穩腳跟，尤其是國產二次元遊戲向日本的文化輸出，依靠精美的製作和差異化的玩法已捕獲眾多玩家心智。同時，多端化發行也逐漸成為中國廠商出海標配。我們看好中國出海遊戲廠商在研發製作和本地化運營方面的潛力，並同時看好日本具備經典 IP 穿越週期能力的頭部廠商。

華泰證券指出，中國廠商通過高規格的遊戲項目投入目前已經在海外逐漸站穩腳跟，尤其是國產二次元遊戲向日本的文化輸出，依靠精美的製作和差異化的玩法已捕獲眾多玩家心智。同時，多端化發行也逐漸成為中國廠商出海標配。我們看好中國出海遊戲廠商在研發製作和本地化運營方面的潛力，並同時看好日本具備經典 IP 穿越週期能力的頭部廠商。

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