---
title: "Tmall Global: A total of 1,724 overseas new brands opened their first stores in the first three quarters of this year"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/260570416.md"
description: "Alibaba's Tmall Global platform welcomed 1,724 new overseas brands in the first three quarters of 2023, with 657 new brands added in the third quarter, indicating an acceleration in the entry speed. The number of new entries in September set a new monthly record, with a month-on-month increase of 16%. The new brands mainly come from the United States, South Korea, Australia, Japan, and New Zealand, with South Korean brands experiencing a growth rate exceeding 40%. These brands are primarily concentrated in the fields of oral anti-aging, ingredient-based skincare, infant nutrition, pet health, and hair care, actively preparing for the Double 11 market"
datetime: "2025-10-10T07:29:06.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/260570416.md)
  - [en](https://longbridge.com/en/news/260570416.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/260570416.md)
---

> 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/260570416.md) | [English](https://longbridge.com/en/news/260570416.md)


# Tmall Global: A total of 1,724 overseas new brands opened their first stores in the first three quarters of this year

Alibaba (09988.HK) subsidiary platform Tmall Global data shows that in the first three quarters of this year, a total of 1,724 overseas new brands opened their first stores on the platform. Among them, the number of new brands that settled in the third quarter reached 657, equivalent to 7 overseas brands opening online in China for the first time each day. As Tmall's Double 11 approaches, the speed of new brand entries has significantly accelerated, with the number of new brands entering in September reaching a monthly record high, a month-on-month increase of 16%.

The new brands come from 43 countries and regions worldwide, with the highest number of new brands from the United States, South Korea, Australia, Japan, and New Zealand. Among these, the number of new brands from South Korea has the fastest growth rate, increasing by over 40% year-on-year. In terms of categories, overseas brands rushing to enter the Chinese market before Double 11 are most keen on the five trending tracks: oral anti-aging, ingredient skincare, infant and child nutrition, pet health, and hair care

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