---
title: "Understanding the Market | MIXUE GROUP rises over 6% as MIXUE Ice City Beer trends on social media; institutions optimistic about the company's brand matrix expansion"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/261163132.md"
description: "MIXUE GROUP rose over 6% again, as of the time of writing, up 5.47%, reported at HKD 439.4, with a transaction volume of HKD 177 million. In terms of news, on October 14th, MIXUE Ice City Beer surged to the top of Weibo's hot search list at 5.9 yuan per cup. It is reported that during the National Day holiday, MIXUE Ice City announced the acquisition of 53% equity in Fresh Beer Fu Lu Jia for a total price of 297 million yuan. After the transaction is completed, Fresh Beer Fu Lu Jia will become its non-wholly-owned subsidiary, and its financial performance will be consolidated into the group's financial statements. MIXUE officially extends its business scope from freshly made tea drinks and coffee to the alcoholic beverage sector. Huayuan Securities released a research report stating that the beer industry's market size and consumption base are vast, and with consumers' increasing demand for high-quality and diversified products, it is expected to open up space in the fresh beer market. MIXUE GROUP originally focused on affordable tea drinks and coffee, and after the acquisition, it will expand its product range from freshly made tea drinks and coffee to fresh beer, while still maintaining a high-quality and affordable product positioning. It is expected that MIXUE GROUP will further expand its brand potential in the fresh beer field by leveraging its existing supply chain advantages and franchisee advantages"
datetime: "2025-10-15T02:03:07.000Z"
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  - [en](https://longbridge.com/en/news/261163132.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/261163132.md)
---

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# Understanding the Market | MIXUE GROUP rises over 6% as MIXUE Ice City Beer trends on social media; institutions optimistic about the company's brand matrix expansion

According to Zhitong Finance APP, MIXUE GROUP (02097) has risen over 6% again, and as of the time of writing, it is up 5.47%, priced at HKD 439.4, with a transaction volume of HKD 177 million.

In terms of news, on October 14th, MIXUE Ice City beer surged to the top of Weibo's hot search list at 5.9 yuan per cup. It is reported that during the National Day holiday, MIXUE Ice City announced the acquisition of a 53% stake in Xianpi Fulu Family for a total price of 297 million yuan. After the transaction is completed, Xianpi Fulu Family will become its non-wholly-owned subsidiary, and its financial performance will be consolidated into the group's financial statements. MIXUE officially extends its business scope from freshly made tea drinks and coffee to the alcoholic beverage sector.

Huayuan Securities released a research report stating that the beer industry's market size and consumption base are enormous. With consumers' increasing demand for high-quality and diversified products, it is expected to open up space in the fresh beer market. MIXUE GROUP originally focused on affordable tea drinks and coffee, and after the acquisition, it will expand its product offerings from freshly made tea drinks and coffee to fresh beer, while still maintaining a high-quality and affordable product positioning. It is expected that MIXUE GROUP will leverage its existing supply chain advantages, franchisee advantages, and other factors to further expand its brand potential in the fresh beer sector

### 相關股票

- [MIXUE GROUP (02097.HK)](https://longbridge.com/zh-HK/quote/02097.HK.md)

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- [DBS downgrades MIXUE Group Class H (2097) to a Hold](https://longbridge.com/zh-HK/news/280429043.md)
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