---
title: "字節、閲文、知乎瞄上短故事"
description: "字節在抖音 App 內推出了 20 款短故事小程序，進一步佈局內容領域。此舉旨在利用抖音的流量優勢搶佔短故事市場。此前，閲文、阿里 UC 和知乎等平台也已關注短故事，推出相關產品以爭奪市場份額。"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/261460403.md"
published_at: "2025-10-16T13:08:39.000Z"
---

# 字節、閲文、知乎瞄上短故事

> 字節在抖音 App 內推出了 20 款短故事小程序，進一步佈局內容領域。此舉旨在利用抖音的流量優勢搶佔短故事市場。此前，閲文、阿里 UC 和知乎等平台也已關注短故事，推出相關產品以爭奪市場份額。

字節在抖音 App 內上線了靈韻故事、桃夭故事、甜芒故事等至少 20 款短故事小程序，運營方為巨量引擎。 這並非字節首次在內容領域佈局規模化矩陣，此前已在短劇、小説賽道搭建起多產品體系，此次短故事矩陣的推出，相當於是在 “短平快” 內容賽道再落一新子，而字節此時密集上線短故事小程序，顯然是想借抖音的流量優勢快速搶佔短故事這塊市場。 在字節之前，已有不少互聯網平台盯上了短故事這塊 “蛋糕”。包括閲文旗下的 QQ 閲讀已將短故事獨立歸為一類，阿里 UC 上線單獨的 “故事” 頻道，與 “短劇” 頻道並列。更早一些，知乎則是直接推出獨立的短故事 App“鹽言故事” 搶佔市場。

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