---
title: "2025 天貓雙 11：商家可在 Lazada 同步開賣，開拓東南亞市場"
description: "2025 年天貓雙 11 將於 10 月 20 日晚 8 點開賣，商家可在 Lazada 同步開賣，拓展東南亞市場。天貓與 Lazada 完成商家系統打通，商家無需註冊新店，只需簽署協議即可生成 “鏡像店鋪”。訂單由天貓商家發貨至國內中轉倉，Lazada 負責跨境運輸和售後。目前已有 3500 多家天貓品牌成功入駐 Lazada。"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/261538320.md"
published_at: "2025-10-17T02:25:21.000Z"
---

# 2025 天貓雙 11：商家可在 Lazada 同步開賣，開拓東南亞市場

> 2025 年天貓雙 11 將於 10 月 20 日晚 8 點開賣，商家可在 Lazada 同步開賣，拓展東南亞市場。天貓與 Lazada 完成商家系統打通，商家無需註冊新店，只需簽署協議即可生成 “鏡像店鋪”。訂單由天貓商家發貨至國內中轉倉，Lazada 負責跨境運輸和售後。目前已有 3500 多家天貓品牌成功入駐 Lazada。

2025 天貓雙 11 將於 10 月 20 日晚 8 點正式開賣。記者從天貓獲悉，今年雙 11，所有天貓商家在國內獲得爆發的同時，可在 Lazada 同步開賣，在東南亞 5 個市場也獲得生意增長。雙 11 之前，天貓已與 Lazada 完成商家系統打通，天貓商家無需註冊新店，只需在後台簽署協議，就會在 Lazada 生成一個一模一樣的 “鏡像店鋪”，商品、庫存、營銷、優惠等都會同步更新。當訂單產生的時候，天貓商家只要發貨到國內中轉倉，Lazada 將負責後續的跨境運輸和售後，全程無需註冊、無需組建海外團隊。這些商品可在馬來西亞、新加坡、泰國、越南、菲律賓 5 個海外市場銷售，相當於為天貓商家零門檻開拓 5 個海外市場。目前，已有超 3500 家天貓品牌報名，成功入駐了 Lazada。

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