---
title: "Sensor Tower: Temu has won the global e-commerce app download chart and the monthly active user growth chart for two consecutive times"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/264141412.md"
description: "A report released by Sensor Tower shows that Temu, the international e-commerce platform under PDD, has consecutively topped the global e-commerce app download chart and monthly active user growth chart from January to October 2025. Temu's global downloads have surpassed 1.2 billion, with monthly active users reaching 530 million, primarily benefiting from its expansion in emerging markets such as Latin America, Africa, and the Middle East. At the same time, Douyin Mall has also performed exceptionally well in the Chinese iOS market, becoming a dual champion in e-commerce app downloads and growth"
datetime: "2025-11-04T03:24:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/264141412.md)
  - [en](https://longbridge.com/en/news/264141412.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/264141412.md)
---

> 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/264141412.md) | [English](https://longbridge.com/en/news/264141412.md)


# Sensor Tower: Temu has won the global e-commerce app download chart and the monthly active user growth chart for two consecutive times

According to a report from Economic Information Daily on the 4th, Sensor Tower released the "2025 Shopping Season E-commerce App Market Insights," which shows that from January to October 2025, Temu, the international e-commerce platform under PDD, once again topped the global e-commerce app download chart and the monthly active user growth chart. From 2023 to 2025, Temu has maintained its position as the number one global shopping app in downloads for three consecutive years and has topped similar app rankings in various regions including North America, Latin America, the Middle East, Africa, Japan, and South Korea. As of October 2025, Temu's global cumulative downloads exceeded 1.2 billion, and in August 2025, the global monthly active user count reached 530 million, setting a historical high.

The report points out that Temu's continued expansion in emerging markets such as Latin America, Africa, and the Middle East has driven both platform downloads and user activity to rise, solidifying its position as a global leader in cross-border e-commerce. From January to October 2025, Latin America led globally, accounting for nearly 30% of Temu's total downloads; the African market surged rapidly, with downloads skyrocketing by 178%, bringing in a significant number of new users. Brazil saw a counter-trend increase of 79%, becoming the largest single market; Nigeria surged 83 times to rank third globally, highlighting the brand's strong appeal and growth potential in emerging markets.

\\\* Douyin Mall tops the e-commerce app download chart and download growth chart in the Chinese iOS market \* Additionally, in the Chinese iOS market, Douyin Mall performed impressively, successfully claiming the dual championship of the e-commerce app download chart and the download growth chart. The report believes that with the rich integration of short video content and shopping scenarios, the platform not only attracted a massive number of new user downloads but also stimulated continuous engagement from active users. Efficient recommendation algorithms and personalized shopping experiences have allowed Douyin Mall to stand out in the fiercely competitive e-commerce market, becoming an important channel for brand promotion and user conversion. (sl)

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