---
title: "Original content occupies nearly half of the market, China's game IP ecosystem accelerates breaking the circle"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/264942765.md"
description: "At the 2025 Game IP Ecosystem Conference, Gamma Data released a report stating that the sales revenue of the Chinese game IP market is expected to reach 275.39 billion yuan in 2025, with original game IP expected to reach 135.4 billion yuan, accounting for 49.2%. The success of the domestic AAA game \"Black Myth: Wukong\" further enhances the market value of Chinese game IP, reflecting the high-quality transformation and maturity of the Chinese gaming industry"
datetime: "2025-11-08T00:14:05.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/264942765.md)
  - [en](https://longbridge.com/en/news/264942765.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/264942765.md)
---

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# Original content occupies nearly half of the market, China's game IP ecosystem accelerates breaking the circle

On November 7th, at the 2025 Game IP Ecosystem Conference held in Suzhou, the third-party organization Gamma Data released a report: The actual sales revenue of China's game IP market is expected to reach 275.39 billion yuan in 2025, with original game IP expected to reach 135.4 billion yuan, accounting for 49.2% of the market, nearly half of the total. Last year, the domestically produced AAA game "Black Myth: Wukong" made a strong impact worldwide, further highlighting the value of Chinese game IP in the market. Behind the trillion-yuan original game IP ecosystem is a vivid practice of the continuous high-quality transformation and development of China's gaming industry. IP is the fruit of a mature cultural work, and many industry insiders believe that the increasing emergence of IP in recent years is not only a recognition of the market's growing acknowledgment of the "emotional economy," but also a sign of the increasing maturity of domestic games

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