---
title: "Understanding the Market | MAO GEPING rises over 9%, outstanding performance during Double Eleven, company develops a multi-category matrix"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/265073921.md"
description: "MAO GEPING rose over 9%, as of the time of writing, up 8.94%, reported at HKD 91.35, with a transaction volume of HKD 201 million. On the news front, Shenwan Hongyuan's previous research report pointed out that domestic products topped Tmall and Douyin during Double 11, with MAO GEPING making significant strides. In the 25th year of Double 11, sales have entered an explosive period. According to data from Chai Mama/Tmall's Great Beauty, MAO GEPING has continuously high growth and has entered the top 20 list for the first time. On Douyin, MAO GEPING ranks 20th in the beauty category. MAO GEPING has achieved success on both Tmall and Douyin channels, making significant progress in rankings. It is recommended to pay attention to MAO GEPING, which continues to break through with its products and reputation. Huachuang Securities believes that MAO GEPING, as a benchmark for high-end domestic beauty products, has a deep brand moat, with steady growth driven by both color cosmetics and skincare. The company has successfully expanded into the fragrance category, demonstrating the potential for multi-category matrix development. Online channels are growing rapidly, while offline channels consolidate advantages through experiential services, with healthy development in dual-channel collaboration. The company still has considerable room for SKU expansion and store efficiency improvement in the future, and is expected to continue to release growth momentum"
datetime: "2025-11-10T05:52:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/265073921.md)
  - [en](https://longbridge.com/en/news/265073921.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/265073921.md)
---

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# Understanding the Market | MAO GEPING rises over 9%, outstanding performance during Double Eleven, company develops a multi-category matrix

According to Zhitong Finance APP, MAO GEPING (01318) rose over 9%, and as of the time of publication, it was up 8.94%, priced at HKD 91.35, with a transaction volume of HKD 201 million.

In terms of news, a previous research report by Shenwan Hongyuan pointed out that during the Double 11 shopping festival, domestic brands topped Tmall and Douyin, with MAO GEPING making significant strides. The 25th Double 11 has entered a sales explosion period, according to data from Chuan Mama/Tmall Beauty, MAO GEPING has continuously high growth and has entered the top 20 list for the first time. On the Douyin platform, MAO GEPING ranked 20th in the beauty category. MAO GEPING has achieved success on both Tmall and Douyin channels, making significant progress in rankings. It is recommended to pay attention to MAO GEPING, which continues to break through with its products and reputation.

Huachuang Securities believes that MAO GEPING, as a benchmark for high-end domestic beauty brands, has a strong brand moat, with stable growth driven by both color cosmetics and skincare. The company has successfully expanded into the fragrance category, demonstrating the potential for multi-category matrix development. Online channels are growing rapidly, while offline channels consolidate advantages through experiential services, with healthy development in dual-channel collaboration. The company still has considerable room for SKU expansion and store efficiency improvement in the future, and is expected to continue releasing growth momentum

### 相關股票

- [MAO GEPING (01318.HK)](https://longbridge.com/zh-HK/quote/01318.HK.md)

## 相關資訊與研究

- [Jefferies Adjusts Mao Geping Cosmetics' Price Target to HK$100 From HK$117, Keeps at Buy](https://longbridge.com/zh-HK/news/280990131.md)
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