---
title: "Disney plans to introduce ESPN to Asia to expand its sports streaming business"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/265571975.md"
description: "Disney plans to introduce ESPN to the Asian market and prepare to add more live sports content to the Disney+ platform. The company will launch ESPN in different markets in phases, with specific timing depending on local sports rights and audience base. Disney has already launched ESPN in Australia and New Zealand, with the long-term goal of fully integrating it into Disney+ to become the preferred platform for sports content in Asia"
datetime: "2025-11-12T18:00:45.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/265571975.md)
  - [en](https://longbridge.com/en/news/265571975.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/265571975.md)
---

> 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/265571975.md) | [English](https://longbridge.com/en/news/265571975.md)


# Disney plans to introduce ESPN to Asia to expand its sports streaming business

Disney (DIS.US) plans to introduce its sports brand ESPN to the Asian market. Disney's Asia-Pacific President, Jiang Lingke, stated on Wednesday that the company is preparing to add more live sports content to the Disney+ platform and will launch ESPN in different Asian markets in phases, with specific timing depending on local sports rights and audience base.

Earlier this year, Disney had already launched ESPN on Disney+ in Australia and New Zealand. Jiang Lingke mentioned that the long-term goal is to fully integrate ESPN into Disney+ and make it the preferred platform for sports content in Asia

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