---
title: "Daiwa raised Bilibili's target price to 245 yuan, maintaining an optimistic outlook on its long-term prospects"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/265840379.md"
description: "Daiwa Research Report pointed out that Bilibili's net profit in the third quarter exceeded expectations, while revenue met expectations. The new game \"Escape from Duckkov\" is gaining popularity, and the game development capabilities and long-term prospects are optimistic. More games are expected to be launched from the end of this year to early next year. The gaming business is expected to decline by 15% year-on-year in the fourth quarter, while advertising revenue is expected to grow by over 20%. The target price has been raised to 245 yuan, and the \"Buy\" rating is reiterated"
datetime: "2025-11-14T03:36:51.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/265840379.md)
  - [en](https://longbridge.com/en/news/265840379.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/265840379.md)
---

> 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/265840379.md) | [English](https://longbridge.com/en/news/265840379.md)


# Daiwa raised Bilibili's target price to 245 yuan, maintaining an optimistic outlook on its long-term prospects

Daiwa Research Report indicates that Bilibili (09626.HK) adjusted net profit in the third quarter was 22% higher than market expectations, while revenue was roughly in line with market expectations. With the rising popularity of the new game "Escape from Duckkov," the firm remains optimistic about its game development capabilities and long-term operational prospects, expecting more games to be launched by the end of this year and early next year.

As for the fourth quarter, the firm expects the gaming business to decline by 15% year-on-year due to a high base; however, advertising revenue is expected to maintain growth momentum, increasing by over 20% year-on-year. The firm has lowered its earnings per share forecast for 2026 to 2027 by 4% to reflect the ongoing increase in AI investments and marketing expenses related to game releases; it reiterates a "Buy" rating, raising the target price from 220 yuan to 245 yuan

### 相關股票

- [Bilibili (BILI.US)](https://longbridge.com/zh-HK/quote/BILI.US.md)
- [BILIBILI-W (09626.HK)](https://longbridge.com/zh-HK/quote/09626.HK.md)

## 相關資訊與研究

- [East Side Games Group Shifts From Aggressive Growth to Profitability After Challenging 2025](https://longbridge.com/zh-HK/news/281274674.md)
- [Scotiabank Says Markets Play The "Waiting Game"](https://longbridge.com/zh-HK/news/280471750.md)
- [Rule Breaker Investing: 2026 March Market Cap Game Semifinals](https://longbridge.com/zh-HK/news/281194661.md)
- [Nintendo is weathering the storm](https://longbridge.com/zh-HK/news/281379453.md)
- [LinearGame Showcases Yoroll Platform for AI-Driven Interactive Video Games at GDC and GTC](https://longbridge.com/zh-HK/news/281354658.md)