---
title: "The US stock market is now a \"retail investor market.\""
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/266274192.md"
description: "Retail investors are one of the largest net buyers in the U.S. stock market this year, especially in the options market, where retail trading volume has overwhelmed that of institutions. The importance of \"retail investors\" and the general market is continuously increasing at various levels of the asset management and market ecosystem, whether from the perspective of products and ETF growth, or zero-day options trading; whether it is the \"ETF-ization\" of private equity and alternative investments; whether it is the momentum at the time of listing and the surge after the IPO (such as Figma and Circle); or the growth of certain market makers or proprietary trading firms primarily targeting retail investors"
datetime: "2025-11-18T00:21:02.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/266274192.md)
  - [en](https://longbridge.com/en/news/266274192.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/266274192.md)
---

> 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/266274192.md) | [English](https://longbridge.com/en/news/266274192.md)


# The US stock market is now a "retail investor market."

Retail investors are one of the largest net buyers in the U.S. stock market this year, especially in the options market, where retail trading volume has overwhelmed that of institutions.

The importance of "retail investors" and the mass market is continuously rising across various levels of asset management and the market ecosystem, whether from the perspective of products and ETF growth, or zero-day options trading; whether it is the "ETF-ization" of private equity and alternative investments; whether it is the momentum at the time of listing and the surge after the IPO (such as Figma, Circle); or the growth of certain market makers or proprietary trading firms primarily targeting retail investors.

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