<div id="readability-page-1"><div>[SINGAPORE] E-commerce giant Shopee has signed a memorandum of understanding (MOU) with the Vietnam e-commerce and digital economy agency (iDEA) to pilot a programme aimed at increasing export volumes from Vietnamese micro, small-and-medium enterprises (MSMEs) to the rest of South-east Asia.The MOU, signed on Wednesday (Nov 26) at Shopee’s headquarters in Singapore, launched Shopee EZXports: Vietnam Everywhere, a two-year initiative designed to support iDEA in diversifying export markets and accelerate digital transformation for Vietnamese businesses. The partnership builds on the Singapore-Vietnam Comprehensive Strategic Partnership, which aims to strengthen intra-Asean trade.Representing Shopee, Jason Bay, Sea’s country head (Vietnam), said: “Shopee EZXports represents Shopee’s long-term commitment to partnering with Vietnam to boost e-commerce exports.”He noted that Shopee has facilitated more than US$180 million of exports from Vietnam to date, and that the partnership contributes to the country’s goal of “building a digitally empowered, outward-looking economy”.“It also supports Asean’s goal of boosting intra-region trade amidst an uncertain global backdrop,” he added.The initiative focuses on three operational areas:<ul><li>Market access: The creation of a “Vietnam Pavilion” on the Shopee app, serving as a dedicated landing page for Vietnamese goods in regional markets</li><li>Seller education: A commitment to train 2,000 Vietnamese MSMEs on cross-border operations and e-commerce skills</li><li>Promotional events: The roll-out of regional campaigns, including a “Vietnam digital export week”, to drive brand visibility</li></ul>The signing was witnessed by Vietnam’s Ambassador to Singapore Tran Phuoc Anh.“The embassy will continue to support collaborations between Vietnamese government agencies and Singapore-based digital platforms, investors and innovation partners,” he said.</div></div>

Shopee 與越南的 iDEA 簽署了一份諒解備忘錄，推出 Shopee EZXports：Vietnam Everywhere，這是一個為期兩年的倡議，旨在促進越南中小企業向東南亞的電子商務出口。該項目旨在多元化出口市場，加速數字化轉型，並加強東盟內部貿易。它包括在 Shopee 上創建 “越南展館”，培訓 2000 家中小企業，並舉辦促銷活動。該合作伙伴關係支持越南的數字經濟目標和東盟內部貿易，尤其是在全球不確定性加劇的背景下

Shopee, Vietnam’s iDEA sign MOU to help nation’s MSMEs with regional e-commerce growth

- Shopee 與越南電子商務與數字經濟機構簽署諒解備忘錄，推動越南中小企業出口。  
- 啓動為期兩年的 Shopee EZXports 計劃，支持越南企業數字化轉型。  
- 該合作旨在增強東盟內部貿易，促進越南經濟的數字化發展。  

Shopee 與越南的 iDEA 簽署諒解備忘錄，旨在幫助該國的中小微企業推動區域電子商務的增長