---
title: "P&G Braces For Weak U.S. Quarter"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/268479790.md"
description: "Procter & Gamble warns of declining U.S. sales due to economic pressures and reduced government aid, impacting consumer confidence. Despite this, P&G maintains its FY26 earnings forecast, expecting a temporary weakness. Restructuring efforts focus on growth, with AI playing a key role. The stock fell 3%, affecting peers Unilever and Colgate."
datetime: "2025-12-03T19:16:57.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/268479790.md)
  - [en](https://longbridge.com/en/news/268479790.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/268479790.md)
---

> 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/268479790.md) | [English](https://longbridge.com/en/news/268479790.md)


# P&G Braces For Weak U.S. Quarter

Procter & Gamble is warning that U.S. sales are sliding fast as economic pressure builds and government aid dries up, making life harder for everyday shoppers.

Speaking at a Morgan Stanley conference, finance chief Andre Schulten said sales dropped sharply in October, both in volume and value, and November hasn't looked much better either. He described U.S. consumers as increasingly uneasy and cautious, calling the environment probably the most volatile we've seen in a long time. The slowdown is expected to hit hardest in the fiscal second quarter.

Despite the softness, P&G isn't changing its full-year forecast. The company still expects FY26 earnings to land between $6.83 and $7.09 a share, roughly flat to up 4% from last year, which suggests management believes the weakness may be temporary.

Schulten also touched on restructuring, saying P&G isn't just trying to cut costs, but to free up money for growth. AI will play a big role, allowing smaller teams to handle work that once needed large groups. Investors reacted swiftly, knocking the stock down 3% and dragging peers Unilever and Colgate lower.

### 相關股票

- [Procter & Gamble (PG.US)](https://longbridge.com/zh-HK/quote/PG.US.md)

## 相關資訊與研究

- [Fast-rising Toothpaste Newcomer Brushes Up For Hong Kong IPO](https://longbridge.com/zh-HK/news/281493082.md)
- [Procter & Gamble CFO Reportedly Says October Sales Down 'Significantly'](https://longbridge.com/zh-HK/news/268293257.md)
- [More Than Half Of Americans Believe AI Will Do More Harm Than Good: Poll](https://longbridge.com/zh-HK/news/281408612.md)
- [Legal AI startup Legora hits $100 million in annual recurring revenue](https://longbridge.com/zh-HK/news/281411319.md)
- [Cango Raises US$75 Million to Fund AI and Energy Pivot](https://longbridge.com/zh-HK/news/281419790.md)