<div id="readability-page-1">close American Eagle stock jumped on Wednesday after the retailer boosted its sales forecast as the apparel company continued to see traffic increase following its viral  Sydney Sweeney jeans campaign.  The company's stock is up 136% over the past six months, with a roughly 50% gain in the last month and 19% rise in the last five days. That run was spurred by the release of American Eagle's &#34;Great Jeans&#34; ad in July that featured Sweeney. It also had a high profile campaign with NFL star Travis Kelce's Tru Kolors clothing brand.  American Eagle now expects holiday quarter comparable sales to grow between 8% and 9%, well above analysts' estimates of a 2.2% rise, according to data compiled by LSEG.  &#34;I'm extremely pleased with the significant trend change across our business reflecting decisive steps taken from merchandising to marketing to operations – all having a positive impact,&#34; said American Eagle Outfitters CEO Jay Schottenstein, who leads the brand's parent company.  AMERICAN EAGLE CEO STANDS BY VIRAL SYDNEY SWEENEY ADS AFTER CONTROVERSY, WON'T BOW TO 'FEAR'  American Eagle's revenue was up 6% in the third quarter, with total comparable sales up 4%.  The company  raised its outlook for the fourth quarter to reflect comparable sales growing in the range of 8% to 9%, up from the low single digits.  The guidance for operating income was also increased to a range of $155 million to $160 million, up from $125 million to $130 million under the previous forecast.  TESLA MOCKS AMERICAN EAGLE WITH CHEEKY JEANS JOKE AFTER SYDNEY SWEENEY AD CONTROVERSY ERUPTS  &#34;Strong momentum has continued into the fourth quarter, including an excellent start to the holiday season,&#34; Schottenstein said.  &#34;We delivered a record-breaking Thanksgiving weekend, led by an acceleration in demand across brands and channels and underscored by outstanding growth at Aerie and Offline,&#34; he added. &#34;We are focused on finishing the season strong and sustaining our success into 2026 and beyond.&#34;  The  Sweeney ad featured the star of &#34;Euphoria&#34; saying that, &#34;Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.&#34;  GAP, LUCKY BRAND LAUNCH DENIM JEAN CAMPAIGNS AFTER VIRAL AMERICAN EAGLE SYDNEY SWEENEY ADS  Critics of the ad said it promoted eugenics, claiming it promoted racist and regressive themes.  Schottenstein stood behind the ad and told  The Wall Street Journal , &#34;You can't run from fear. We stand behind what we did.&#34;  He also told the Journal that &#34;we never would've done it&#34; if he or his team felt the ad was offensive.  The CEO noted the impact of the ad in comments he made on the company's  quarterly earnings call in early September.  GET FOX BUSINESS ON THE GO BY CLICKING HERE  &#34;The iconic fall denim campaign with Sydney Sweeney affirms we are the American jeans brand,&#34; Schottenstein said. &#34;We saw record-breaking new customer acquisition and brand awareness cutting across age demographics and genders.&#34;  Fox News Digital's Hanna Panreck and Reuters contributed to this report.</div>

美國鷹

<p>美國鷹的股票在公司上調假日銷售預測後大幅上漲，這一增長得益於悉尼·斯威尼的病毒式牛仔褲廣告活動帶來的客流量。該股票在六個月內上漲了 136%。公司預計假日季度銷售將增長 8-9%，超過分析師 2.2% 的預估。首席執行官傑伊·肖滕斯坦強調了在商品銷售、市場營銷和運營方面戰略變革的積極影響。儘管廣告引發爭議，肖滕斯坦為其辯護，指出客户獲取和品牌知名度創下紀錄。公司還上調了第四季度的營業收入預測</p>

在 Sydney Sweeney 廣告活動的強勁推動下，American Eagle 上調了其業績預測