<p>年收入超過 100,000 美元的顧客佔據了美元樹新顧客的大多數。</p>
<p>美元樹首席執行官邁克爾·克里登本週表示，該連鎖店在截至 11 月 1 日的三個月期間，顧客流量顯著增加，新增了 300 萬個家庭與去年同期相比。</p>
<p>克里登表示，約 60% 的新顧客是高收入家庭——年收入超過 100,000 美元——大約 30% 是中等收入家庭——年收入在 60,000 到 100,000 美元之間——其餘是低收入家庭，年收入低於 60,000 美元。</p>
<p><strong>美元通用看到高收入顧客增加，尋求節省開支</strong></p>
<p>克里登表示：“今天，我們服務於越來越廣泛的顧客羣體，從核心價值導向的家庭到中高收入顧客，他們在如何和在哪裏消費上做出深思熟慮的選擇。” 他補充説，這些數據 “表明美元樹不僅僅是艱難時期或資源有限者的選擇。”</p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/dollar-tree-store.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="931" height="523" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/dollar-tree-store.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>2025 年 3 月 26 日，人們在紐約布魯克林的一家美元樹商店旁走過。(斯賓塞·普拉特/蓋蒂圖片社)</p>
<p>他説，高收入家庭正在轉向美元樹，而低收入家庭則比以往任何時候都更依賴該公司，因為經濟壓力迫使消費者普遍削減可自由支配的開支。</p>
<p>在這三個月期間，低收入家庭的平均消費增長速度是高收入家庭的兩倍多，突顯出這些家庭依然 “忠誠且深度參與”。</p>
<p>首席執行官旨在在其較新的高收入顧客中創造同樣的忠誠度，這些顧客在與公司的客户生命週期中處於早期階段，每次購物的消費也更多。</p>
<p><strong>美元樹以約 10 億美元出售家庭美元</strong></p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/dollar-tree-shopper.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="931" height="523" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/dollar-tree-shopper.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>2025 年 3 月 26 日，人們在布魯克林的一家美元樹商店購物。(斯賓塞·普拉特/蓋蒂圖片社)</p>
<p>克里登表示：“雖然我們高收入顧客的每户平均消費目前較低，即使考慮到他們的高收入、較大的平均購物籃和更高的消費能力，這只是出於購物頻率的簡單功能。” 他補充説：“因為許多高收入顧客與美元樹的關係仍處於早期階段，他們的購買頻率還有很大的提升空間。”</p>
<p><strong>美元樹將關閉約 1000 家家庭美元商店</strong></p>
<p>然而，吸引高收入者的趨勢並非美元樹獨有。相反，這是由更高通貨膨脹驅動的更廣泛消費者轉變的一部分。</p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/11/931/523/dollar-tree.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="931" height="523" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/11/931/523/dollar-tree.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>2022 年 8 月 2 日，顧客在芝加哥的一家美元樹商店購物。(斯科特·奧爾森/蓋蒂圖片社)</p>
<p>食品雜貨和家庭用品等必需品的高昂成本迫使即使是富裕家庭也尋找節省預算的方法。他們中的許多人轉向以大幅折扣或日常低價模式著稱的商店。像美元樹、美元通用、沃爾瑪和阿爾迪這樣的公司繼續受益。</p>
<p>在 6 月，美元通用表示，其新顧客的購物頻率和每次訪問的消費都比去年新顧客更高。他們還將更多的消費分配到可自由支配的類別。其首席執行官託德·瓦索斯在 6 月的財報電話會議上告訴分析師，這些行為表明該公司繼續吸引尋求最大化價值的高收入顧客。</p>
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<table>
<thead>
<tr>
<th>股票代碼</th>
<th>證券</th>
<th>最新</th>
<th>變動</th>
<th>變動 %</th>
</tr>
</thead>
<tbody>
<tr>
<td>DLTR</td>
<td>美元樹公司</td>
<td>115.52</td>
<td>+2.60</td>
<td>+2.30%</td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>
<p>沃爾瑪在連續的財報電話會議上報告稱，其高收入顧客的份額持續增長。在截至 10 月 31 日的最新季度，該公司表示年收入超過 100,000 美元的顧客大約佔其市場份額增長的 75%。</p>

沃爾瑪

美元樹

<p>美元樹吸引了大量高收入顧客，60% 的新客户年收入超過 10 萬美元。首席執行官邁克爾·克里登指出，與去年同期相比，在截至 11 月 1 日的三個月內，有 300 萬户家庭在美元樹購物。這一趨勢是由更高的通貨膨脹推動的消費者轉變的一部分，富裕家庭尋求節省開支。像美元樹、美元通、沃爾瑪和阿爾迪這樣的公司正在從這一轉變中受益</p>

<p>Customers earning more than $100,000 make up most of Dollar Tree’s new customers.</p>
<div class="lb-trans"><p>年收入超過 100,000 美元的顧客佔據了美元樹新顧客的大多數。</p>
</div><p>Dollar Tree CEO Michael Creedon said this week that the chain continues to see a significant boost in traffic with 3 million more households shopping at its stores during the three-month period ending Nov. 1 compared with the same period a year earlier.</p>
<div class="lb-trans"><p>美元樹首席執行官邁克爾·克里登本週表示，該連鎖店在截至 11 月 1 日的三個月期間，顧客流量顯著增加，新增了 300 萬個家庭與去年同期相比。</p>
</div><p>Approximately 60% of those new customers were higher-income households – those earning over $100,000 – according to Creedon. About 30% were middle-income households – earning between $60,000 to $100,000 – and the rest were lower-income households, or those earning under $60,000.</p>
<div class="lb-trans"><p>克里登表示，約 60% 的新顧客是高收入家庭——年收入超過 100,000 美元——大約 30% 是中等收入家庭——年收入在 60,000 到 100,000 美元之間——其餘是低收入家庭，年收入低於 60,000 美元。</p>
</div><p><strong>DOLLAR GENERAL SEES INCREASE IN HIGHER-INCOME SHOPPERS LOOKING TO STRETCH THEIR DOLLARS</strong></p>
<div class="lb-trans"><p><strong>美元通用看到高收入顧客增加，尋求節省開支</strong></p>
</div><p>&#34;Today, we serve an increasingly broad spectrum of shoppers, from core value-focused households to middle- and higher-income shoppers who are making deliberate choices about how and where they spend,&#34; Creedon said, adding that the data &#34;demonstrates that Dollar Tree isn't just for tough times or for those with limited resources.&#34;</p>
<div class="lb-trans"><p>克里登表示：“今天，我們服務於越來越廣泛的顧客羣體，從核心價值導向的家庭到中高收入顧客，他們在如何和在哪裏消費上做出深思熟慮的選擇。” 他補充説，這些數據 “表明美元樹不僅僅是艱難時期或資源有限者的選擇。”</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/dollar-tree-store.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/dollar-tree-store.jpg?ve=1&amp;tl=1"/></p>
<p>People walk by a Dollar Tree store in Brooklyn on March 26, 2025, in New York City. (Spencer Platt/Getty Images)</p>
<div class="lb-trans"><p>2025 年 3 月 26 日，人們在紐約布魯克林的一家美元樹商店旁走過。(斯賓塞·普拉特/蓋蒂圖片社)</p>
</div><p>He said higher-income households are trading down to Dollar Tree while lower-income households are relying on the company more than ever as economic pressures force consumers across the board to cut back on discretionary spending.</p>
<div class="lb-trans"><p>他説，高收入家庭正在轉向美元樹，而低收入家庭則比以往任何時候都更依賴該公司，因為經濟壓力迫使消費者普遍削減可自由支配的開支。</p>
</div><p>The average spending for lower-income households grew more than twice as fast in the three-month period as the average spending for higher-income households, underscoring how those households remain &#34;loyal and deeply engaged.&#34;</p>
<div class="lb-trans"><p>在這三個月期間，低收入家庭的平均消費增長速度是高收入家庭的兩倍多，突顯出這些家庭依然 “忠誠且深度參與”。</p>
</div><p>The chief executive is aiming to create that same loyalty among its newer, higher-income customers, who are earlier in their customer life cycle with the company and spend more during each trip.</p>
<div class="lb-trans"><p>首席執行官旨在在其較新的高收入顧客中創造同樣的忠誠度，這些顧客在與公司的客户生命週期中處於早期階段，每次購物的消費也更多。</p>
</div><p><strong>DOLLAR TREE SELLING FAMILY DOLLAR FOR ABOUT $1B</strong></p>
<div class="lb-trans"><p><strong>美元樹以約 10 億美元出售家庭美元</strong></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/dollar-tree-shopper.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/931/523/dollar-tree-shopper.jpg?ve=1&amp;tl=1"/></p>
<p>People shop in a Dollar Tree store in Brooklyn on March 26, 2025. (Spencer Platt/Getty Images)</p>
<div class="lb-trans"><p>2025 年 3 月 26 日，人們在布魯克林的一家美元樹商店購物。(斯賓塞·普拉特/蓋蒂圖片社)</p>
</div><p>'While the average per household spend for our higher income customers is currently lower, even given their higher income, larger average basket size and ability to spend more, this is a simple function of trip frequency,&#34; Creedon said, adding, &#34;because many of our higher income customers are still early in their relationship with Dollar Tree, their purchase frequency has significant room to grow.&#34;</p>
<div class="lb-trans"><p>克里登表示：“雖然我們高收入顧客的每户平均消費目前較低，即使考慮到他們的高收入、較大的平均購物籃和更高的消費能力，這只是出於購物頻率的簡單功能。” 他補充説：“因為許多高收入顧客與美元樹的關係仍處於早期階段，他們的購買頻率還有很大的提升空間。”</p>
</div><p><strong>DOLLAR TREE TO CLOSE AROUND 1K FAMILY DOLLAR STORES</strong></p>
<div class="lb-trans"><p><strong>美元樹將關閉約 1000 家家庭美元商店</strong></p>
</div><p>However, this trend of gaining higher earners isn't unique to Dollar Tree. Rather, it’s part of a broader consumer shift driven by higher inflation.</p>
<div class="lb-trans"><p>然而，吸引高收入者的趨勢並非美元樹獨有。相反，這是由更高通貨膨脹驅動的更廣泛消費者轉變的一部分。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/11/931/523/dollar-tree.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/11/931/523/dollar-tree.jpg?ve=1&amp;tl=1"/></p>
<p>Customers shop at a Dollar Tree store on Aug. 2, 2022, in Chicago. (Scott Olson/Getty Images / Getty Images)</p>
<div class="lb-trans"><p>2022 年 8 月 2 日，顧客在芝加哥的一家美元樹商店購物。(斯科特·奧爾森/蓋蒂圖片社)</p>
</div><p>The elevated cost of essentials like groceries and household items has forced even affluent households to look for ways to stretch their budgets. Many of them have traded down to stores known for their heavy discounting or everyday low-price models. Companies like Dollar Tree, Dollar General, Walmart and Aldi continue to benefit.</p>
<div class="lb-trans"><p>食品雜貨和家庭用品等必需品的高昂成本迫使即使是富裕家庭也尋找節省預算的方法。他們中的許多人轉向以大幅折扣或日常低價模式著稱的商店。像美元樹、美元通用、沃爾瑪和阿爾迪這樣的公司繼續受益。</p>
</div><p>In June, Dollar General said its new customers are shopping more often and spending more per visit compared with new customers last year. They are also allocating more of their spending to discretionary categories. Its CEO, Todd Vasos, told analysts during a June earnings call that these behaviors suggest that the company is continuing to attract higher-income customers who are looking to maximize value.</p>
<div class="lb-trans"><p>在 6 月，美元通用表示，其新顧客的購物頻率和每次訪問的消費都比去年新顧客更高。他們還將更多的消費分配到可自由支配的類別。其首席執行官託德·瓦索斯在 6 月的財報電話會議上告訴分析師，這些行為表明該公司繼續吸引尋求最大化價值的高收入顧客。</p>
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<div class="lb-trans"><p><strong>點擊這裏獲取福克斯商業新聞</strong></p>
</div><table>
<thead>
<tr>
<th>Ticker</th>
<th>Security</th>
<th>Last</th>
<th>Change</th>
<th>Change %</th>
</tr>
</thead>
<tbody>
<tr>
<td>DLTR</td>
<td>DOLLAR TREE INC.</td>
<td>115.52</td>
<td>+2.60</td>
<td>+2.30%</td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>
<div class="lb-trans"><table>
<thead>
<tr>
<th>股票代碼</th>
<th>證券</th>
<th>最新</th>
<th>變動</th>
<th>變動 %</th>
</tr>
</thead>
<tbody>
<tr>
<td>DLTR</td>
<td>美元樹公司</td>
<td>115.52</td>
<td>+2.60</td>
<td>+2.30%</td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>
</div><p>Walmart has reported on back-to-back earnings calls that its share of high-income shoppers continues to grow. In its latest quarter, which ended on Oct. 31, the company said customers earning over $100,000 accounted for roughly 75% of its share gains.</p>
<div class="lb-trans"><p>沃爾瑪在連續的財報電話會議上報告稱，其高收入顧客的份額持續增長。在截至 10 月 31 日的最新季度，該公司表示年收入超過 100,000 美元的顧客大約佔其市場份額增長的 75%。</p>
</div>

Why shoppers making six figures are giving Dollar Tree a boost

- Dollar Tree 新客户中，年收入超過 $100,000 的家庭佔大多數。  
- CEO Creedon 表示，經濟壓力促使高收入家庭轉向 Dollar Tree。  
- 低收入家庭的平均消費增長速度超過高收入家庭，顯示出忠誠度。

為什麼收入達到六位數的購物者正在推動美元樹的增長