<p>由 Claudia Assis 撰寫</p>
<p>Cracker Barrel 發佈虧損並下調年度展望</p>
<p>Cracker Barrel 季度銷售額下降並出現季度虧損。</p>
<p>Cracker Barrel Old Country Store Inc.在其門店中依靠美國懷舊風格，甚至在今年早些時候因變更而遭遇反對後，恢復了其&#34;Old Timer&#34;標誌，但這種退步尚未帶來顯著成效。</p>
<p>Cracker Barrel (CBRL) 在週二晚間報告了其財政第一季度銷售額和同店銷售額的急劇下降，以及季度虧損。這家餐廳和禮品店連鎖還下調了年度展望，導致其股價在週二的延長交易中下跌超過 10%。</p>
<p>首席執行官 Julie Masino 表示，&#34;由於獨特且持續的逆風，結果低於我們的預期。我們已調整運營舉措、菜單和營銷，以確保我們始終提供美味的食物和卓越的體驗，同時削減成本以增強公司的財務表現。&#34;</p>
<p>Masino 表示，&#34;恢復將需要時間。&#34;</p>
<p>Cracker Barrel 在 8 月份因一次品牌重塑而陷入爭議，該重塑包括簡化標誌和減少店內小飾品，結果演變成了一場社交媒體風暴，可能受到機器人賬號的推動。</p>
<p>另請閲讀：Shake Shack 的 Big Shack 漢堡不僅僅是網絡現象。這對餐飲業意味着什麼。</p>
<p>總統唐納德·特朗普在 Truth Social 上要求恢復舊標誌，隨後這家成立 56 年的田納西公司與 Target Corp. (TGT) 和百威啤酒製造商安海斯 - 布希（Anheuser-Busch Inbev SA (BUD)）一起，成為文化戰爭的焦點。</p>
<p>Cracker Barrel 報告稱，其季度收入下降近 6%，至 7.972 億美元。可比餐廳銷售額下降約 5%，可比零售銷售額下降 8.5%。該公司報告的調整後季度虧損為每股 74 美分，略低於華爾街預期的每股 79 美分虧損，依據 FactSet 數據。</p>
<p>對於 2026 財政年度，Cracker Barrel 預計總銷售額在 32 億至 33 億美元之間，而之前的展望為銷售額在 33.5 億至 34.5 億美元之間。它預計調整後的息税折舊攤銷前利潤（Ebitda）為 7000 萬至 1.1 億美元，而之前的預測為 1.5 億至 1.9 億美元。</p>
<p>它還下調了資本支出的預期，預計在 1.1 億至 1.25 億美元之間，而之前的展望為 1.35 億至 1.5 億美元。</p>
<p>Cracker Barrel 的股價今年迄今已下跌近 50%，而標準普爾 500 指數（S&amp;P 500）則上漲約 16%。</p>
<p>-Claudia Assis</p>
<p>此內容由 MarketWatch 創作，MarketWatch 由道瓊斯公司運營。MarketWatch 獨立於道瓊斯新聞社和《華爾街日報》發佈。</p>
<p>（完）道瓊斯新聞社</p>
<p>12-09-25 1756ET</p>

CB鄉村店

<p>Cracker Barrel 報告了季度虧損，並在因反對聲浪而恢復舊標誌後下調了年度展望。該公司財年的第一季度銷售額下降近 6%，餐飲和零售銷售均有所下滑。調整後的每股虧損為 74 美分，略好於預期。Cracker Barrel 的股價在盤後交易中下跌超過 10%，今年已累計下跌近 50%。該公司計劃削減成本並調整運營以改善財務表現，但恢復將需要時間</p>

<p>By Claudia Assis</p>
<div class="lb-trans"><p>由 Claudia Assis 撰寫</p>
</div><p>Cracker Barrel posts a loss and cuts outlook for the year</p>
<div class="lb-trans"><p>Cracker Barrel 發佈虧損並下調年度展望</p>
</div><p>Cracker Barrel posted a drop in quarterly sales and a quarterly loss.</p>
<div class="lb-trans"><p>Cracker Barrel 季度銷售額下降並出現季度虧損。</p>
</div><p>Cracker Barrel Old Country Store Inc. leaned back on Americana nostalgia at its stores and even returned to its &#34;Old Timer&#34; logo after a backlash against changes earlier this year, but the backpedaling does not yet have much to show for itself.</p>
<div class="lb-trans"><p>Cracker Barrel Old Country Store Inc.在其門店中依靠美國懷舊風格，甚至在今年早些時候因變更而遭遇反對後，恢復了其&#34;Old Timer&#34;標誌，但這種退步尚未帶來顯著成效。</p>
</div><p>Cracker Barrel (CBRL) late Tuesday reported steep drops for its fiscal first-quarter sales and same-restaurant sales, as well as a loss for the quarter. The restaurant and gift-shop chain also trimmed its outlook for the year, sending the stock more than 10% lower in the extended session Tuesday.</p>
<div class="lb-trans"><p>Cracker Barrel (CBRL) 在週二晚間報告了其財政第一季度銷售額和同店銷售額的急劇下降，以及季度虧損。這家餐廳和禮品店連鎖還下調了年度展望，導致其股價在週二的延長交易中下跌超過 10%。</p>
</div><p>The results &#34;were below our expectations amid unique and ongoing headwinds,&#34; Chief Executive Julie Masino said. &#34;We have adjusted our operational initiatives, menu and marketing to ensure we are consistently delivering delicious food and exceptional experiences,&#34; as well as cutting costs to bolster the company's financial performance, she said.</p>
<div class="lb-trans"><p>首席執行官 Julie Masino 表示，&#34;由於獨特且持續的逆風，結果低於我們的預期。我們已調整運營舉措、菜單和營銷，以確保我們始終提供美味的食物和卓越的體驗，同時削減成本以增強公司的財務表現。&#34;</p>
</div><p>The recovery &#34;will take time,&#34; Masino said.</p>
<div class="lb-trans"><p>Masino 表示，&#34;恢復將需要時間。&#34;</p>
</div><p>Cracker Barrel was engulfed in controversy in August after an attempt at rebranding, which included a streamlined logo and having fewer knick-knacks at its stores, devolved into a social-media firestorm that may have been fed by bots.</p>
<div class="lb-trans"><p>Cracker Barrel 在 8 月份因一次品牌重塑而陷入爭議，該重塑包括簡化標誌和減少店內小飾品，結果演變成了一場社交媒體風暴，可能受到機器人賬號的推動。</p>
</div><p>Read also: Shake Shack's Big Shack burger is more than an internet sensation. Here's what it says about the restaurant business.</p>
<div class="lb-trans"><p>另請閲讀：Shake Shack 的 Big Shack 漢堡不僅僅是網絡現象。這對餐飲業意味着什麼。</p>
</div><p>President Donald Trump demanded the return of the old logo in a Truth Social post, and soon the 56-year old Tennessee company was joining the likes of Target Corp. (TGT) and Bud Light maker Anheuser-Busch Inbev SA (BUD) in the hot seat of the culture wars.</p>
<div class="lb-trans"><p>總統唐納德·特朗普在 Truth Social 上要求恢復舊標誌，隨後這家成立 56 年的田納西公司與 Target Corp. (TGT) 和百威啤酒製造商安海斯 - 布希（Anheuser-Busch Inbev SA (BUD)）一起，成為文化戰爭的焦點。</p>
</div><p>Cracker Barrel reported that its quarterly revenue fell nearly 6% to $797.2 million. Comparable-store restaurant sales dropped about 5%, and comparable-store retail sales declined 8.5%, the company said. It reported an adjusted loss of 74 cents a share for the quarter, slightly narrower than Wall Street's expectations of a loss of 79 cents a share, according to FactSet.</p>
<div class="lb-trans"><p>Cracker Barrel 報告稱，其季度收入下降近 6%，至 7.972 億美元。可比餐廳銷售額下降約 5%，可比零售銷售額下降 8.5%。該公司報告的調整後季度虧損為每股 74 美分，略低於華爾街預期的每股 79 美分虧損，依據 FactSet 數據。</p>
</div><p>For fiscal 2026, Cracker Barrel called for total sales between $3.2 billion and $3.3 billion, compared with a previous outlook of sales between $3.35 billion and $3.45 billion. It guided for an adjusted Ebitda of $70 million to $110 million, whereas a previous forecast called for $150 million to $190 million.</p>
<div class="lb-trans"><p>對於 2026 財政年度，Cracker Barrel 預計總銷售額在 32 億至 33 億美元之間，而之前的展望為銷售額在 33.5 億至 34.5 億美元之間。它預計調整後的息税折舊攤銷前利潤（Ebitda）為 7000 萬至 1.1 億美元，而之前的預測為 1.5 億至 1.9 億美元。</p>
</div><p>It also trimmed its expectations for capital expenditures to between $110 million and $125 million, versus a previous outlook of $135 million to $150 million.</p>
<div class="lb-trans"><p>它還下調了資本支出的預期，預計在 1.1 億至 1.25 億美元之間，而之前的展望為 1.35 億至 1.5 億美元。</p>
</div><p>Shares of Cracker Barrel have lost nearly 50% so far this year, contrasting with gains of about 16% for the S&amp;P 500 index SPX.</p>
<div class="lb-trans"><p>Cracker Barrel 的股價今年迄今已下跌近 50%，而標準普爾 500 指數（S&amp;P 500）則上漲約 16%。</p>
</div><p>-Claudia Assis</p>
<div class="lb-trans"><p>-Claudia Assis</p>
</div><p>This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.</p>
<div class="lb-trans"><p>此內容由 MarketWatch 創作，MarketWatch 由道瓊斯公司運營。MarketWatch 獨立於道瓊斯新聞社和《華爾街日報》發佈。</p>
</div><p>(END) Dow Jones Newswires</p>
<div class="lb-trans"><p>（完）道瓊斯新聞社</p>
</div><p>12-09-25 1756ET</p>
<div class="lb-trans"><p>12-09-25 1756ET</p>
</div>

CBR 公司在重新裝修和更改標誌後退縮。這是否對公司有幫助？