<p>Cracker Barrel 正受到忠實顧客的批評，他們表示食品質量下降——從冷卻的餅乾到重新加熱的配菜——這種挫敗感在公司取消舊標誌並移除標誌性角色赫謝爾叔叔後加劇，隨後又反轉決定，許多人因此相信真正的衰退體現在餐盤上。</p>
<p>《華爾街日報》報道，因食譜變更和削減成本而感到不滿的顧客表示，該連鎖餐廳的餐點不再符合其傳統標準，這一抱怨加劇了對放棄品牌重塑的反對聲。</p>
<p>長期顧客告訴《華爾街日報》，餐廳的食品質量多年來一直在惡化，許多受歡迎的菜品從菜單上消失，廚房的簡化做法取代了早期的做法。</p>
<p>《華爾街日報》還報道，Cracker Barrel 從按需擀制餅乾麪糰轉變為烘焙大批量餅乾並冷卻它們，並將一些配菜，包括青豆，從爐灶上的鍋轉移到烤箱中，必要時再加熱菜餚。</p>
<p><strong>CRACKER BARREL 的轉型遇到早期障礙；首席執行官警告恢復將需要 ‘時間’</strong></p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/05/931/523/GettyImages-1084721184-scaled.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/05/931/523/GettyImages-1084721184-scaled.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>位於佛羅里達州斯圖爾特的 Cracker Barrel Old Country Store。（Jeffrey Greenberg/Universal Images Group via Getty Images / Getty Images）</p>
<p>其中一位顧客，73 歲的克雷格·沃特金斯來自北加州，他告訴《華爾街日報》，他看到該連鎖餐廳的質量下降，希望恢復舊有的主打菜品和原味楓糖漿。</p>
<p>“我想要純楓糖漿在煎餅上，而不是那種稀釋的垃圾，” 他説，並補充説他每次來訪時都會帶自己的糖漿。</p>
<p>FOX Business 已聯繫 Cracker Barrel 以獲取評論。</p>
<p><strong>CRACKER BARREL 首席執行官表示她感覺像是被 ‘美國解僱’</strong></p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-006.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-006.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>位於紐約州費什基爾的 Cracker Barrel Country Store，2025 年 8 月 25 日（Richard Beetham for Fox News Digital / Fox News）</p>
<p>該公司告訴《華爾街日報》，它正在努力改善食品質量並回應顧客反饋。Cracker Barrel 表示，已恢復如營火餐和赫謝爾叔叔的最愛早餐等項目，以此作為努力的一部分。</p>
<p>在週二的投資者電話會議上，該公司表示其轉型進展比預期慢，原因是品牌重塑嘗試失敗。</p>
<p>Cracker Barrel 首席執行官朱莉·馬西諾表示，第一季度的業績 “低於我們的預期，面臨獨特且持續的逆風”，並且 “我們的恢復將需要時間”，團隊正在努力恢復勢頭。</p>
<p><strong>CRACKER BARREL 餐飲連鎖向學生支付數千美元，解決歧視索賠</strong></p>
<p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-059.jpg/query-dGw9MSZ2ZT0x?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-059.jpg/query-dGw9MSZ2ZT0x"/></p>
<p>Cracker Barrel 首席執行官朱莉·費爾斯·馬西諾於 2025 年 8 月 28 日走出田納西州布倫特伍德的一棟辦公樓。（Zak Bennett for Fox News Digital / Fox News）</p>
<p>“正如大家所知，過去幾個月對 Cracker Barrel 和我們在全國的 70,000 名團隊成員來説都很艱難。雖然許多顧客正在享受我們改善的食品和顧客體驗，但我們確實還有更多工作要做，以重新贏得那些迴歸較慢的顧客的信任和信心，” 馬西諾説。</p>
<p>“這將需要時間，但我們正在執行一個計劃，並對能夠恢復到 2025 財年所看到的軌跡充滿信心。”</p>
<p>Cracker Barrel 報告稱，銷售額較 2025 財年第一季度下降了 5.7%。該公司公佈的調整後息税折舊攤銷前利潤為 720 萬美元，而去年同期為 4580 萬美元。</p>
<p>馬西諾還表示，下降反映了大約 1400 萬美元的額外廣告、市場營銷和會議費用。</p>
<p>品牌爭議在 8 月底爆發，Cracker Barrel 刪除了其標誌中的 “老年人” 並計劃對餐廳零售佈局進行內部更改。</p>
<p><strong>點擊這裏獲取 FOX BUSINESS 移動版</strong></p>
<p>該公司在大約一週後因顧客的強烈反對而撤回了這些更改。</p>
<p><em>FOX Business 的 Eric Revell 和 Lindsay Kornick 對本報告做出了貢獻。</em></p>

CB鄉村店

<p>Cracker Barrel 因食品質量下降和食譜變更而受到忠實客户的批評，此前該公司曾嘗試進行品牌重塑但未能成功。公司正在努力改善食品質量並重建客户信任，但首席執行官 Julie Masino 承認，恢復過程需要時間。第一季度銷售額較去年下降了 5.7%，同時廣告和營銷費用增加。此次反對聲浪始於標誌和餐廳佈局的變更，這些變更很快被撤回</p>

<p>Cracker Barrel is taking heat from loyal diners who say food quality has slipped – from chilled biscuits to reheated sides – deepening frustration that accelerated after the company scrapped its old logo and removed the iconic Uncle Herschel before reversing course, leaving many convinced the real decline is on the plate.</p>
<div class="lb-trans"><p>Cracker Barrel 正受到忠實顧客的批評，他們表示食品質量下降——從冷卻的餅乾到重新加熱的配菜——這種挫敗感在公司取消舊標誌並移除標誌性角色赫謝爾叔叔後加劇，隨後又反轉決定，許多人因此相信真正的衰退體現在餐盤上。</p>
</div><p>The Wall Street Journal reported that customers upset by recipe changes and cost-cutting efforts said the chain’s meals no longer reflect its traditional standards, a complaint that has added to the backlash from the abandoned branding overhaul.</p>
<div class="lb-trans"><p>《華爾街日報》報道，因食譜變更和削減成本而感到不滿的顧客表示，該連鎖餐廳的餐點不再符合其傳統標準，這一抱怨加劇了對放棄品牌重塑的反對聲。</p>
</div><p>Longtime patrons told the Journal the restaurant’s food has deteriorated over the years as favorites disappeared from the menu and kitchen shortcuts replaced earlier practices.</p>
<div class="lb-trans"><p>長期顧客告訴《華爾街日報》，餐廳的食品質量多年來一直在惡化，許多受歡迎的菜品從菜單上消失，廚房的簡化做法取代了早期的做法。</p>
</div><p>The Journal also reported that Cracker Barrel shifted from rolling biscuit dough as needed to baking larger batches and chilling them and moved some sides, including green beans, from stovetop kettles to ovens, with dishes reheated when necessary.</p>
<div class="lb-trans"><p>《華爾街日報》還報道，Cracker Barrel 從按需擀制餅乾麪糰轉變為烘焙大批量餅乾並冷卻它們，並將一些配菜，包括青豆，從爐灶上的鍋轉移到烤箱中，必要時再加熱菜餚。</p>
</div><p><strong>CRACKER BARREL'S TURNAROUND HITS EARLY SNAGS; CEO WARNS RECOVERY WILL ‘TAKE TIME’ AFTER REBRAND FIASCO</strong></p>
<div class="lb-trans"><p><strong>CRACKER BARREL 的轉型遇到早期障礙；首席執行官警告恢復將需要 ‘時間’</strong></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/05/931/523/GettyImages-1084721184-scaled.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2024/05/931/523/GettyImages-1084721184-scaled.jpg?ve=1&amp;tl=1"/></p>
<p>The Stuart, Fla., Cracker Barrel Old Country Store. (Jeffrey Greenberg/Universal Images Group via Getty Images / Getty Images)</p>
<div class="lb-trans"><p>位於佛羅里達州斯圖爾特的 Cracker Barrel Old Country Store。（Jeffrey Greenberg/Universal Images Group via Getty Images / Getty Images）</p>
</div><p>One of those customers, 73-year-old Craig Watkins of Northern California, told the Journal he has watched the chain’s quality fade and wants old staples and original maple syrup restored.</p>
<div class="lb-trans"><p>其中一位顧客，73 歲的克雷格·沃特金斯來自北加州，他告訴《華爾街日報》，他看到該連鎖餐廳的質量下降，希望恢復舊有的主打菜品和原味楓糖漿。</p>
</div><p>&#34;I want pure syrup on pancakes, not that watered-down junk,&#34; he said, adding that he brings his own syrup when he visits.</p>
<div class="lb-trans"><p>“我想要純楓糖漿在煎餅上，而不是那種稀釋的垃圾，” 他説，並補充説他每次來訪時都會帶自己的糖漿。</p>
</div><p>FOX Business has reached out to Cracker Barrel for comment.</p>
<div class="lb-trans"><p>FOX Business 已聯繫 Cracker Barrel 以獲取評論。</p>
</div><p><strong>CRACKER BARREL CEO SAYS SHE FELT LIKE SHE GOT 'FIRED BY AMERICA'</strong></p>
<div class="lb-trans"><p><strong>CRACKER BARREL 首席執行官表示她感覺像是被 ‘美國解僱’</strong></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-006.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-006.jpg?ve=1&amp;tl=1"/></p>
<p>A Cracker Barrel Country Store in Fishkill, N.Y., Aug. 25, 2025 (Richard Beetham for Fox News Digital / Fox News)</p>
<div class="lb-trans"><p>位於紐約州費什基爾的 Cracker Barrel Country Store，2025 年 8 月 25 日（Richard Beetham for Fox News Digital / Fox News）</p>
</div><p>The company told the Journal it is working to improve food quality and respond to guest feedback. Cracker Barrel said it has reinstated items such as Campfire Meals and Uncle Herschel’s Favorite Breakfast as part of that effort.</p>
<div class="lb-trans"><p>該公司告訴《華爾街日報》，它正在努力改善食品質量並回應顧客反饋。Cracker Barrel 表示，已恢復如營火餐和赫謝爾叔叔的最愛早餐等項目，以此作為努力的一部分。</p>
</div><p>During an investor call Tuesday, the company said its turnaround is progressing more slowly than expected after the failed rebranding attempt.</p>
<div class="lb-trans"><p>在週二的投資者電話會議上，該公司表示其轉型進展比預期慢，原因是品牌重塑嘗試失敗。</p>
</div><p>Cracker Barrel CEO Julie Masino said first-quarter results &#34;were below our expectations amid unique and ongoing headwinds&#34; and that &#34;our recovery will take time&#34; as teams work to regain momentum.</p>
<div class="lb-trans"><p>Cracker Barrel 首席執行官朱莉·馬西諾表示，第一季度的業績 “低於我們的預期，面臨獨特且持續的逆風”，並且 “我們的恢復將需要時間”，團隊正在努力恢復勢頭。</p>
</div><p><strong>CRACKER BARREL RESTAURANT CHAIN PAYS THOUSANDS TO STUDENTS, SETTLING DISCRIMINATION CLAIMS</strong></p>
<div class="lb-trans"><p><strong>CRACKER BARREL 餐飲連鎖向學生支付數千美元，解決歧視索賠</strong></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-059.jpg/query-dGw9MSZ2ZT0x" alt="" original-src="https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2025/08/931/523/cracker-barrel-ceo-branding-fox-news-059.jpg?ve=1&amp;tl=1"/></p>
<p>Cracker Barrel CEO Julie Felss Masino walks out of an office building in Brentwood, Tenn., Aug. 28, 2025. (Zak Bennett for Fox News Digital / Fox News)</p>
<div class="lb-trans"><p>Cracker Barrel 首席執行官朱莉·費爾斯·馬西諾於 2025 年 8 月 28 日走出田納西州布倫特伍德的一棟辦公樓。（Zak Bennett for Fox News Digital / Fox News）</p>
</div><p>&#34;As you are all aware, the past few months have been difficult for Cracker Barrel and for our 70,000 team members around the country. And while many of our guests are enjoying our improved food and guest experience, we certainly have more work to do to regain the trust and confidence of others who have been slower to return,&#34; Masino said.</p>
<div class="lb-trans"><p>“正如大家所知，過去幾個月對 Cracker Barrel 和我們在全國的 70,000 名團隊成員來説都很艱難。雖然許多顧客正在享受我們改善的食品和顧客體驗，但我們確實還有更多工作要做，以重新贏得那些迴歸較慢的顧客的信任和信心，” 馬西諾説。</p>
</div><p>&#34;This will take time, but we are executing a plan and are confident we will get back to the trajectory we saw in fiscal ’25.&#34;</p>
<div class="lb-trans"><p>“這將需要時間，但我們正在執行一個計劃，並對能夠恢復到 2025 財年所看到的軌跡充滿信心。”</p>
</div><p>Cracker Barrel reported sales were down 5.7% compared to the first quarter of fiscal 2025. The company posted adjusted earnings before interest, taxes, depreciation and amortization of $7.2 million, compared with $45.8 million in the same quarter a year earlier.</p>
<div class="lb-trans"><p>Cracker Barrel 報告稱，銷售額較 2025 財年第一季度下降了 5.7%。該公司公佈的調整後息税折舊攤銷前利潤為 720 萬美元，而去年同期為 4580 萬美元。</p>
</div><p>Masino also said the decline reflected roughly $14 million in additional advertising, marketing and conference expenses.</p>
<div class="lb-trans"><p>馬西諾還表示，下降反映了大約 1400 萬美元的額外廣告、市場營銷和會議費用。</p>
</div><p>The branding controversy erupted in late August after Cracker Barrel dropped the &#34;old timer&#34; from its logo and planned interior changes to its restaurant-retail layout.</p>
<div class="lb-trans"><p>品牌爭議在 8 月底爆發，Cracker Barrel 刪除了其標誌中的 “老年人” 並計劃對餐廳零售佈局進行內部更改。</p>
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<div class="lb-trans"><p><strong>點擊這裏獲取 FOX BUSINESS 移動版</strong></p>
</div><p>The company reversed those changes about a week later amid swift customer backlash.</p>
<div class="lb-trans"><p>該公司在大約一週後因顧客的強烈反對而撤回了這些更改。</p>
</div><p><em>FOX Business’ Eric Revell and Lindsay Kornick contributed to this report.</em></p>
<div class="lb-trans"><p><em>FOX Business 的 Eric Revell 和 Lindsay Kornick 對本報告做出了貢獻。</em></p>
</div>

據報道，CB 鄉村店的食客對這家陷入困境的連鎖店有新的不滿