--- title: "TikTok Enters $3 Billion Micro-Drama Boom With In-App 'Minis'— Aims To Keep Viewers Inside Its Platform" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/270895150.md" description: "TikTok is entering the $3 billion micro-drama market with its new in-app 'Minis' feature, aiming to keep viewers and payments within its platform. This move comes as ByteDance restructures TikTok's U.S. ownership with an Oracle-led investor group to avoid a potential ban. The 'Minis' feature allows users to watch short episodes directly within the app, promoting in-app transactions. Hollywood and major tech companies are taking notice of the growing micro-drama market." datetime: "2025-12-27T07:48:15.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/270895150.md) - [en](https://longbridge.com/en/news/270895150.md) - [zh-HK](https://longbridge.com/zh-HK/news/270895150.md) --- > 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/270895150.md) | [English](https://longbridge.com/en/news/270895150.md) # TikTok Enters $3 Billion Micro-Drama Boom With In-App 'Minis'— Aims To Keep Viewers Inside Its Platform **TikTok** is reportedly pushing deeper into short-form entertainment by rolling out in-app "Minis" that let users binge micro dramas without leaving the platform. ## **TikTok Brings Micro Dramas In-House** TikTok has quietly added a Minis section featuring mini games and mini drama apps — bite-sized, mobile-first series made up of dozens of short episodes, reported Business Insider. A TikTok employee described the feature on **LinkedIn** as a way to reduce friction by allowing viewers to sample episodes directly inside the app before taking any off-platform steps. The post was later deleted. One person familiar with the program told the publication that TikTok views Minis as an extension of its **TikTok Shop** success, keeping discovery, viewing, and payments within its ecosystem. The company did not immediately respond to Benzinga‘s request for comment. **See Also: Larry Ellison’s 2025: How Oracle, Tesla And Paramount Skydance Merger Propelled Him Past Elon Musk** ## **How Micro Drama Apps Make Money** Micro dramas — which originated in China and often lean into melodramatic tropes — typically operate on a freemium model. Viewers can watch a limited number of episodes for free before being prompted to pay, often $10 or more per title, or subscribe for $40 to $80 a month. Within TikTok Minis, some apps offer small discounts to users who pay directly through TikTok, incentivizing in-app transactions over external downloads. ## **Hollywood And Big Tech Take Notice** Short-drama apps are projected to generate $3 billion in global revenue this year, excluding China, according to **Owl & Co**. Founder **Hernan Lopez** said **ByteDance** played a key role in popularizing the format in China and is now aiming to replicate that success in the U.S. Major studios are watching closely, with **Fox Corp.** (NASDAQ:FOX) investing in micro-drama startups and **Walt Disney Co.** (NYSE:DIS) exploring vertical adaptations. ## **ByteDance Moves To Transfer TikTok's US Operations** Meanwhile, China urged cooperation and equal treatment as ByteDance took steps to transfer control of TikTok's U.S. operations to an investor group led by **Oracle Corp.** (NYSE:ORCL) in an effort to head off a potential ban. ByteDance, TikTok's China-based parent, signed binding agreements last week to shift control of the app's U.S. business to a consortium of investors that includes Oracle. The move is intended to resolve years of regulatory uncertainty and prevent a U.S. ban tied to national security concerns. U.S. officials have long warned that TikTok's ownership structure could allow the Chinese government access to American user data — an allegation ByteDance has consistently denied. According to **Benzinga Edge Stock Rankings**, Oracle is posting a bearish price trend across the short, medium, and long-term time frames. Readers can click here for a deeper look at the stock, along with comparisons to its peers and competitors. **Read Next:** - **This Nvidia-Powered AI Infrastructure Stock Is Now Significantly Underpriced Following Steep Pullback: Value Score Spikes** **_Disclaimer:_** _This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors._ _Image via Shutterstock_ ### 相關股票 - [ByteDance (BYTED.NA)](https://longbridge.com/zh-HK/quote/BYTED.NA.md) ## 相關資訊與研究 - [TikTok seeks Brazil fintech license to offer credit](https://longbridge.com/zh-HK/news/281225567.md) - [French education ministry reports TikTok to Paris prosecutor](https://longbridge.com/zh-HK/news/280676227.md) - [Inside the hype train for Trader Joe's TikTok-viral lavender tote bag](https://longbridge.com/zh-HK/news/281465009.md) - [TikTok is casting actors for its own short drama series](https://longbridge.com/zh-HK/news/280363659.md) - [Cameo partners with TikTok to boost popularity](https://longbridge.com/zh-HK/news/281405572.md)