---
title: "Starbucks closes 400 stores in the United States, refocusing its strategy on profitability and customer experience"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/271154388.md"
description: "Starbucks announced it will close 400 stores in major U.S. cities as part of a $1 billion restructuring plan. This move aims to address profit pressures and changes in consumer behavior, particularly remote work and increased competition. The company plans to shift its focus to suburban areas and renovate over 1,000 stores while cutting about 900 corporate jobs. Despite the challenges, Starbucks remains committed to enhancing customer experience and operational efficiency"
datetime: "2025-12-31T00:52:06.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/271154388.md)
  - [en](https://longbridge.com/en/news/271154388.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/271154388.md)
---

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# Starbucks closes 400 stores in the United States, refocusing its strategy on profitability and customer experience

According to Zhitong Finance APP, Starbucks (SBUX.US) announced that as part of a $1 billion restructuring plan, it will close 400 stores in major cities across the United States.

The closures will primarily affect metropolitan areas such as New York, Los Angeles, Chicago, San Francisco, and Baltimore. In these regions, the coffee giant has been facing profitability pressures and challenges in maintaining brand standards.

This decision stems from Starbucks' response to changes in consumer behavior, including the rise of remote work, increased competition, and inflationary pressures.

Starbucks CEO Brian Niccol previously proposed the "Return to Starbucks" strategy, aimed at repositioning the brand as a "third space" outside of home and office, focusing on enhancing customer experience and operational efficiency.

The closures are part of a comprehensive assessment of Starbucks' 18,000 stores in North America, targeting underperforming locations.

The company also plans to shift its focus to suburban areas with lower operating costs and renovate over 1,000 stores to align with its updated brand vision. Additionally, Starbucks plans to open new stores in some affected cities by 2026.

In addition to closing stores, Starbucks will also lay off about 900 corporate employees. The company stated that it will make efforts to reassign affected employees to nearby stores, and those who cannot be reassigned will receive severance compensation.

This restructuring is a response to six consecutive quarters of declining same-store sales in the U.S. market. Despite facing challenges, the company remains committed to advancing its transformation plan, including modernizing store designs and enhancing customer interaction.

The union organization representing some employees, the Starbucks Workers Union, expressed concerns about the lack of barista involvement in the decision-making process and plans to advocate for job placement options for affected employees.

During this significant adjustment period, Starbucks is striving to balance cost control with long-term brand strengthening and customer loyalty enhancement to adapt to the changing market environment. So far this year, Starbucks' stock price has fallen by more than 4%

### 相關股票

- [Starbucks (SBUX.US)](https://longbridge.com/zh-HK/quote/SBUX.US.md)

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