---
title: "寶馬中國回應 30 多款車型降價：並非打價格戰"
description: "近日有消息稱，寶馬中國自 2026 年 1 月 1 日起，對旗下 31 款主力車型進行建議零售價調整。對此，1 月 3 日，寶馬中國方面回應稱，此次調價行為是寶馬調整了部分產品的官方指導價，終端價格還是由經銷商自行決定，所以並不是寶馬陷入價格戰。（界面）"
type: "news"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/271373966.md"
published_at: "2026-01-03T04:23:50.000Z"
---

# 寶馬中國回應 30 多款車型降價：並非打價格戰

> 近日有消息稱，寶馬中國自 2026 年 1 月 1 日起，對旗下 31 款主力車型進行建議零售價調整。對此，1 月 3 日，寶馬中國方面回應稱，此次調價行為是寶馬調整了部分產品的官方指導價，終端價格還是由經銷商自行決定，所以並不是寶馬陷入價格戰。（界面）

近日有消息稱，寶馬中國自 2026 年 1 月 1 日起，對旗下 31 款主力車型進行建議零售價調整。對此，1 月 3 日，寶馬中國方面回應稱，此次調價行為是寶馬調整了部分產品的官方指導價，終端價格還是由經銷商自行決定，所以並不是寶馬陷入價格戰。（界面）

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