--- title: "《大行》大摩：寶馬中國下調建議零售價最多兩成 料經銷商短期受惠" description: "摩根士丹利報告指出，寶馬中國自 1 月 1 日起將建議零售價下調 10% 至 20%，主要針對進口車型。此舉並非價格競爭，因經銷商已提供低於建議零售價的折扣。預計實際交易價保持不變，永達汽車、中升控股及美東汽車將輕微受惠，入貨成本降低將提升新車銷售毛利，但未來返利可能減少。" type: "news" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/271475242.md" published_at: "2026-01-05T07:07:50.000Z" --- # 《大行》大摩：寶馬中國下調建議零售價最多兩成 料經銷商短期受惠 > 摩根士丹利報告指出，寶馬中國自 1 月 1 日起將建議零售價下調 10% 至 20%，主要針對進口車型。此舉並非價格競爭，因經銷商已提供低於建議零售價的折扣。預計實際交易價保持不變，永達汽車、中升控股及美東汽車將輕微受惠，入貨成本降低將提升新車銷售毛利，但未來返利可能減少。 摩根士丹利研究報告指，據該行渠道調查，寶馬中國自今年 1 月 1 日起將建議零售價普遍下調 10% 至 20%，主要涉及進口車型，例如 7 系、6 系、M 系及 i 系列純電動車。 該行認為有關舉措目的並非展開價格競爭，因寶馬中國的經銷商過去一段時間已持續提供遠低於建議零售價的折扣。因此，即使建議零售價下調，該行預期實際交易價將大致維持不變。 對經銷商而言，該行認為永達汽車 (03669.HK)、中升控股 (00881.HK) 及美東汽車 (01268.HK) 將輕微受惠。隨着建議零售價下調，經銷商亦可享有更低的入貨成本，即時提升經銷商的新車銷售毛利。不過，未來經銷商獲得的額外返利亦可能減少，因為返利金額是由製造商決定。 ### Related Stocks - [03669.HK - 永達汽車](https://longbridge.com/zh-HK/quote/03669.HK.md) - [01268.HK - 美東汽車](https://longbridge.com/zh-HK/quote/01268.HK.md) - [00881.HK - 中升控股](https://longbridge.com/zh-HK/quote/00881.HK.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | Zhongsheng Group Files Director List with HKEX | Zhongsheng Group Holdings Limited has submitted an updated director list to the Hong Kong Stock Exchange. The Board incl | [Link](https://longbridge.com/zh-HK/news/273661580.md) | | 08:59 ET24HR Truck Services Launches AI Concierge Platform for Dealerships, Enhancing 24/7 Customer Engagement and Revenue Protection | 24HR Truck Services, Inc. has launched its AI Concierge platform for automotive dealerships, providing a 24/7 omnichanne | [Link](https://longbridge.com/zh-HK/news/276745926.md) | | Dorset launches county-wide EV charging scheme | Dorset has launched a county-wide electric vehicle (EV) charging scheme, installing over 3000 on-street charging points | [Link](https://longbridge.com/zh-HK/news/276730231.md) | | Dave Ramsey Says 'D-I-V-O-R-C-E' — Yet Urges Counseling First After Husband Refuses Budget And Keeps Buying Trucks And Muscle Cars | Financial expert Dave Ramsey advises Denise from Ohio, whose husband refuses to budget and makes impulsive purchases, to | [Link](https://longbridge.com/zh-HK/news/276563498.md) | | A 20-Year-Old Was 'Guilt-Tripped' By Her Mom To Co-Sign One Car And Secretly Signed Her Onto Another. 'Both Cars Have Been Repossessed' | A 20-year-old woman co-signed a car loan under pressure from her mother, leading to $20,000 in debt from two repossessed | [Link](https://longbridge.com/zh-HK/news/276483854.md) | --- > **免責聲明**：本文內容僅供參考，不構成任何投資建議。