---
title: "華碩可能已經生產了它的最後一款手機"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/272982912.md"
description: "華碩董事長施崇棠宣佈，公司將停止手機生產，這標誌着其 Zenfone 和 ROG Phone 系列的結束。Zenfone 12 Ultra 可能是華碩最後一款旗艦手機。雖然施崇棠表示不會推出新型號，但並沒有完全排除未來重返市場的可能性，指出公司將觀察市場並支持現有手機用户"
datetime: "2026-01-19T14:28:48.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/272982912.md)
  - [en](https://longbridge.com/en/news/272982912.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/272982912.md)
---

# 華碩可能已經生產了它的最後一款手機

The Zenfone 12 Ultra is Asus’s latest — and perhaps final — flagship phone.

Asus chairman Jonney Shih told Taiwan's _Inside_ that the company is done making phones for now, marking the end of its Zenfone and ROG Phone lines.

"Asus will no longer add new mobile phone models in the future," Shih reportedly said (translated with Google Translate). He didn't _entirely_ rule out a return though, instead saying the company is entering a state of "indefinite observation" of the market, and that it will "continue to take care of the brand's mobile phone users."

Asus's own-brand phones haven't been particularly exciting since the teeny-tiny Zenfone 10 in 2023, though its ROG Phone line has more or less been the gold standard …

Read the full story at The Verge.

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