--- title: "Apple Q1 performance exceeded expectations with a significant surge: iPhone's strongest quarter in history drove revenue to a record high, with sales in Greater China rebounding strongly, soaring 38% year-on-year" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/274221006.md" description: "Apple exceeded expectations in its Q1 FY2026 earnings report, achieving a record revenue of $143.8 billion, a year-on-year increase of 16%. The iPhone 17 series drove revenue growth, with iPhone business revenue reaching $85.3 billion, a year-on-year increase of 23%. The Greater China market performed particularly well, with revenue reaching $25.5 billion, a year-on-year increase of 38%. Apple also provided an optimistic revenue guidance for Q2, alleviating market concerns about peak hardware growth" datetime: "2026-01-30T00:45:02.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/274221006.md) - [en](https://longbridge.com/en/news/274221006.md) - [zh-HK](https://longbridge.com/zh-HK/news/274221006.md) --- > 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/274221006.md) | [English](https://longbridge.com/en/news/274221006.md) # Apple Q1 performance exceeded expectations with a significant surge: iPhone's strongest quarter in history drove revenue to a record high, with sales in Greater China rebounding strongly, soaring 38% year-on-year According to Zhitong Finance APP, after the U.S. stock market closed on Thursday Eastern Time, Apple (AAPL.US) released its financial report for the first quarter of fiscal year 2026. Driven by strong demand for the iPhone 17 series, the company's holiday season revenue reached a historic high, with the Greater China market achieving a year-on-year surge of 38%. Additionally, Apple provided an optimistic revenue guidance for the second fiscal quarter, alleviating previous market concerns about a peak in hardware growth. **Performance Overview: "Explosive" iPhone Demand Drives Record Growth** The financial report shows that for the first fiscal quarter ending December 27, 2025, Apple's total revenue reached a record $143.8 billion, a year-on-year increase of 16%, far exceeding the average analyst expectation of $138.4 billion and higher than the company's own previous growth guidance of 10%-12%. Earnings per share were $2.84, also surpassing the market expectation of $2.68. ![dc8d046cc2107a6154bb23d6802bc959_chart.png](https://imageproxy.pbkrs.com/https://img.zhitongcaijing.com/image/20260130/1769730544180365.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg) As Apple's core revenue pillar, the iPhone business experienced explosive growth this quarter, with revenue reaching $85.3 billion, a year-on-year increase of 23%, significantly exceeding the analyst expectation of $78.2 billion and achieving the best quarterly performance in history. Apple CEO Tim Cook stated that the market demand for the iPhone 17 series is "explosive," setting sales records in all geographic regions, with high-end versions being particularly popular, becoming key drivers of revenue and profit. This achievement also helped Apple surpass Samsung (SSNLF.US) in recent months to reclaim the top spot in global smartphone market sales. Cook revealed that the installed base of Apple's entire ecosystem has now reached 2.5 billion devices. The Greater China region was the biggest highlight of this financial report, with revenue reaching $25.5 billion, a year-on-year increase of 38%, significantly exceeding the market expectation of $21.8 billion. Cook pointed out that the iPhone set sales records in this region and drove a double-digit growth in the conversion of Android users to the Apple ecosystem. Additionally, although Apple did not disclose specific sales data for the Indian market, Cook revealed that the company achieved "double-digit" sales growth in India, with products like the iPhone and Mac setting revenue records. The company also plans to open a second offline store in Mumbai, which will become Apple's sixth store in India. Apart from the iPhone, Apple's services business (including Apple Music, iCloud, App Store, etc.) continued its steady growth trend, with revenue reaching $30 billion this quarter, a year-on-year increase of 14%, setting a new historical high, which is basically in line with the market expectation of $30.7 billion. The iPad business also achieved better-than-expected growth, with revenue of $8.6 billion, a year-on-year increase of 6.3%, surpassing the expected $8.18 billion, mainly due to stable demand in the education market and the continued strong sales of the high-end iPad Pro models. However, Apple also faced some business shortcomings this quarter, with Mac revenue at $8.39 billion, below the market expectation of $9.13 billion; the wearables, home, and accessories business performed poorly, with revenue of $11.5 billion, a slight year-on-year decrease of 2.2%, also failing to meet analysts' expectations of $12.1 billion. Cook explained that the new AirPods Pro 3, which features real-time translation capabilities, saw market demand exceed the company's expectations, leading to supply shortages for the product. Excluding supply chain factors, this business could have achieved year-on-year growth. **Future Outlook and Strategic Layout** For future performance, Apple provided an optimistic forecast, expecting revenue in the second quarter of fiscal year 2026 to achieve a year-on-year growth of 13%-16%, significantly higher than Wall Street's expectation of 10%. At the same time, it expects operating expenses to be between $18.4 billion and $18.7 billion, slightly higher than the first fiscal quarter. It is worth noting that Apple's gross margin in the first fiscal quarter reached 48.2%, which not only exceeded the company's previous guidance but also surpassed analysts' expectations of 47.45%. This performance indicates that the rising costs of commodities such as DRAM memory chips and gold have not yet had a significant impact on Apple's profitability. However, Jacob Bourne, an analyst at market research firm eMarketer, stated: "Current consumers are showing fatigue towards inflation, coupled with the ongoing shortage of memory chips, the gross margin of Apple's hardware business may face pressure in the coming quarters. Therefore, whether the high-margin services business can continue its growth momentum becomes increasingly critical." Regarding the price of storage chips, Cook did not comment during the interview. In terms of artificial intelligence (AI) strategy, Apple has been active recently. In addition to announcing a partnership with Google (GOOGL.US) to integrate the Gemini AI model into its ecosystem, it also acquired the AI startup Q.ai, which focuses on technologies such as emotion analysis through micro-expressions, for approximately $1.6 billion on the same day as its earnings report. These initiatives aim to enhance its AI capabilities to cope with competition and explore new growth areas. After the earnings report was released, Apple's stock price rose by as much as 3.5% in after-hours trading, but the gains narrowed, and as of the time of writing, the company's stock price was up about 0.8% ### 相關股票 - [GraniteShares 2x Long AAPL Daily ETF (AAPB.US)](https://longbridge.com/zh-HK/quote/AAPB.US.md) - [Direxion Daily AAPL Bull 2X Shares (AAPU.US)](https://longbridge.com/zh-HK/quote/AAPU.US.md) - [T-Rex 2X Long Apple Daily Target ETF (AAPX.US)](https://longbridge.com/zh-HK/quote/AAPX.US.md) - [Apple (AAPL.US)](https://longbridge.com/zh-HK/quote/AAPL.US.md) ## 相關資訊與研究 - [Apple Intelligence briefly appears in Chinese mainland before withdrawal](https://longbridge.com/zh-HK/news/281116116.md) - [Baker Tilly Wealth Management LLC Has $7.69 Million Stock Holdings in Apple Inc. $AAPL](https://longbridge.com/zh-HK/news/280900022.md) - [iPhone Maker Apple Celebrates Its 50th Anniversary](https://longbridge.com/zh-HK/news/281373049.md) - [Apple releases iOS 18.7.7 update to counter DarkSword exploit chain: Report](https://longbridge.com/zh-HK/news/281502524.md) - [Apple Stock (AAPL) Gets a Rare 'Sell' Rating from 5-Star Barclays Analyst, Says 'iPhone Unit Trends Remain Soft' & 'Valuation Remains at the High End'](https://longbridge.com/zh-HK/news/281186505.md)