--- title: "Happy Belly Food Group Signs Definitive Agreement for the Sale of Holy Crap Foods as It Focuses on Accelerating Its QSR Businesses | HBFGF Stock News" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/275747044.md" description: "Happy Belly Food Group Inc. has signed a definitive agreement to sell Holy Crap Foods for $1 million CDN in cash, aiming to focus on its QSR businesses. The transaction is expected to close within ten business days, subject to customary conditions. CEO Sean Black highlighted that the sale represents an estimated 10x EBITDA for Holy Crap Foods, which was previously unprofitable. The proceeds will support the company's growth in the QSR segment, where it has a strong track record in franchising and scaling brands." datetime: "2026-02-12T03:20:00.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/275747044.md) - [en](https://longbridge.com/en/news/275747044.md) - [zh-HK](https://longbridge.com/zh-HK/news/275747044.md) --- > 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/275747044.md) | [English](https://longbridge.com/en/news/275747044.md) # Happy Belly Food Group Signs Definitive Agreement for the Sale of Holy Crap Foods as It Focuses on Accelerating Its QSR Businesses | HBFGF Stock News Toronto, Ontario--(Newsfile Corp. - February 12, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("**Happy** **Belly**" or the "**Company**"), a leader in acquiring and scaling emerging food brands, is pleased to announce that, further to its press release dated December 22, 2025 (the "Prior Release"), the Company has successfully executed a definitive agreement (the "Definitive Agreement") in connection with the previously announced sale of Holy Crap Foods, its cereal and oatmeal brand, for $1,000,000 CDN in cash plus working capital adjustments. The Company anticipates the closing of the transaction to occur within the next ten (10) business days, subject to customary closing conditions. "Holy Crap Foods has been an important part of our story, and this divestiture allows us to unlock value created by our team and redeploy proceeds into our QSR portfolio where we experience higher margins and higher ROIC," said Sean Black, Chief Executive Officer of Happy Belly. "The $1 million of non-dilutive cash provides additional flexibility to support our pipeline of openings and franchise development, where we have a proven track record of building, scaling, and franchising high-performing brands including Rosie's Burgers, Heal Wellness, Via Cibo, iQ Food Co., and Yolks Breakfast." "When I joined Happy Belly the Holy Crap business was losing money," added Sean Black. "Our team grew the top line and bottom line so that today the sale price represents an estimated 10x EBITDA for the business." "We remain disciplined in how we deploy capital, with a clear focus on ROIC (return on invested capital), and we will continue to act opportunistically when we can realize value from non-core assets on attractive terms. Going forward, our strategy is centered on restaurant growth, with a strong emphasis on the QSR segment." "**We are just getting started**," said Sean Black. **Franchising** For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com. **About Happy Belly Food Group** Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada. Happy Belly 1 To view an enhanced version of this graphic, please visit: https://images.newsfilecorp.com/files/6625/283697\_e236205184737a56\_002full.jpg Sean Black Co-founder, Chief Executive Officer Shawn Moniz Co-founder, Chief Operating Officer **FOR FURTHER INFORMATION, PLEASE VISIT:** **www:** **www.happybellyfg.com** **or email hello@happybellyfg.com** **If you wish to contact us please call: 1-877-589-8805** _Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management._ _Cautionary Note Regarding Forward-Looking Statements_ _All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on_ _www.sedarplus.ca__._ To view the source version of this press release, please visit https://www.newsfilecorp.com/release/283697 ### 相關股票 - [HF Foods (HFFG.US)](https://longbridge.com/zh-HK/quote/HFFG.US.md) - [Invesco Leisure & ENT ETF (PEJ.US)](https://longbridge.com/zh-HK/quote/PEJ.US.md) - [AdvisorShares Restaurant ETF (EATZ.US)](https://longbridge.com/zh-HK/quote/EATZ.US.md) - [Potbelly (PBPB.US)](https://longbridge.com/zh-HK/quote/PBPB.US.md) ## 相關資訊與研究 - [HF Foods Q4 revenue rises, profit margins decline](https://longbridge.com/zh-HK/news/279319159.md) - [Happy Belly’s Rosie’s Burgers Opens 14th Location as National Expansion Accelerates](https://longbridge.com/zh-HK/news/279061489.md) - [Hf Foods Group (NASDAQ:HFFG) Issues Earnings Results, Misses Expectations By $0.05 EPS](https://longbridge.com/zh-HK/news/279322080.md) - [22:24 ETGBK Brand Bar Celebrates 20th Anniversary with Exclusive Luxury Lounge Ahead of Hollywood's Biggest Night](https://longbridge.com/zh-HK/news/279355134.md) - [F m Investments LLC Trims Holdings in Chipotle Mexican Grill, Inc. $CMG](https://longbridge.com/zh-HK/news/279114621.md)